LinkedIn is introducing a new way to advertise on its platform with the public beta of objective-based advertising within Campaign Manager.
Advertising on LinkedIn will never be the same again, as the company has completely overhauled its Campaign Manager to make it easier to create campaigns that fit your marketing objectives. Furthermore, it’s become easier to measure the real impact of campaigns on your business. Whether you’re trying to drive clicks to your website, generate leads, or get video views, the new LinkedIn Campaign Manager customizes the campaign creation experience based on your objective.
This means that only the ad formats and features that support your chosen objective will be available, making it easier than ever to create ads that work for your business. There are also a bunch of added enhancements that guide you through the process:
Easier navigation, combining multiple screens into a single, easy-to-navigate flow, with fewer pages to click through.
New forecasting panel, so you can see estimates of your expected results based on campaign inputs and comparisons to similar campaigns and advertisers.
Redesigned targeting experience, to highlight the power of LinkedIn’s targeting, while making it easier to use.
Live ad preview, so you see what your ad looks like as it’s being built.
Designed To Work With New Reporting Interface
The new campaign creation flow works seamlessly with the new reporting interface that launched earlier this year. This combination is designed to save time by helping you analyze and optimize your campaign performance.
You might also like
More from LinkedIn
Do LinkedIn Pods Work? Performance Insights And Key Learnings
In this month’s social media experiment, we set out to find out what LinkedIn pods are and whether they actually …
LinkedIn Rolls Out Focused Inbox
With Focused Inbox, LinkedIn wants to help you engage in the conversations that matter most. LinkedIn is rolling out a new …
LinkedIn Publishes New Guide For Technology Marketers
LinkedIn Marketing's team has put together a resources toolkit specifically for technology marketers, filled with tips on how to generate …
LinkedIn Unveils New Podcast Network
LinkedIn is debuting a new "Podcast Network" featuring a program of audio conversations from a variety of industry-leading experts.
LinkedIn Lets Some Users Block Political Posts
LinkedIn's CEO has confirmed that some US users will be able to switch off political posts and prevent them from …
LinkedIn Sales Solutions Introduces Three New Features
LinkedIn has just added three new features that improve its Sales Navigator tool, its search experience, and home page.
LinkedIn Is Retiring Its LinkedIn Lite App
LinkedIn Lite will be sunset in March, as global internet connectivity increases and the platform struggles to add tools to …