LinkedIn Switches To Objective-Based Advertising

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LinkedIn is introducing a new way to advertise on its platform with the public beta of objective-based advertising within Campaign Manager.

Advertising on LinkedIn will never be the same again, as the company has completely overhauled its Campaign Manager to make it easier to create campaigns that fit your marketing objectives. Furthermore, it’s become easier to measure the real impact of campaigns on your business. Whether you’re trying to drive clicks to your website, generate leads, or get video views, the new LinkedIn Campaign Manager customizes the campaign creation experience based on your objective.

LinkedIn has just released a complete overhaul of it Campaign Manager designed to make it easier to create campaigns that fit your marketing objectives – and measure their real impact on your business.

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This means that only the ad formats and features that support your chosen objective will be available, making it easier than ever to create ads that work for your business. There are also a bunch of added enhancements that guide you through the process:

Easier navigation, combining multiple screens into a single, easy-to-navigate flow, with fewer pages to click through.
New forecasting panel, so you can see estimates of your expected results based on campaign inputs and comparisons to similar campaigns and advertisers.
Redesigned targeting experience, to highlight the power of LinkedIn’s targeting, while making it easier to use.
Live ad preview, so you see what your ad looks like as it’s being built.

Designed To Work With New Reporting Interface

The new campaign creation flow works seamlessly with the new reporting interface that launched earlier this year. This combination is designed to save time by helping you analyze and optimize your campaign performance.