LinkedIn has acquired how-to video app Jumprope as part of its focus on expanding video tools on its platform.
LinkedIn has acquired tutorial video app, Jumprope, which will sunset its platform and apps on August 20, 2021. The purpose is to develop new on-platform creator tools for users to share professional skills on LinkedIn Learning.
In an announcement, Jake Poses, Co-Founder & CEO of Jumprope, advises its users to download their Jumpropes before the website and apps get taken down later this month.
The app, which describes itself as “the best place for anyone to create a how-to and export it to every social platform,” enables users to create step-by-step tutorials using video and still images, with preset formats and overlays.
With the acquisition signed, the Jumprope team will now be working exclusively on LinkedIn tools, intending to build upon its creator products:
“We started Jumprope to empower anyone to share their knowledge and passion in an engaging video-based format,” explains Poses. But, while 2 million people per month watch Jumpropes on our platform, we realized we could build something so much bigger if we joined LinkedIn.
In efforts to retain and incentivize their best creators on its platform and maximize engagement, LinkedIn is looking for ways to create tools designed to help with posting, and more specifically, video posts.
In March, LinkedIn also added a new ‘Creator Mode’ for profiles, giving users more ways to showcase their presence.
The new partnership between Jumprope and LinkedIn will facilitate another way for LinkedIn creators to share helpful, step-by-step professional tutorials. These tutorials can then be shared with specific communities within the app, and eventually, facilitate sponsored content.
The Jumprope format will also tie into LinkedIn Learning, potentially linking to relevant Learning courses about specific topics.