LinkedIn has announced it’s now testing Stories Ads in a closed beta with a small group of advertisers.
During the last few months, LinkedIn has rolled out Stories, around the globe, to help “members and organizations start light-weight conversations with their community using authentic visual storytelling” The response to the feature has been very positive, so it was about time to monetize it.
LinkedIn says that while developing Stories, it tested various ways in which marketers could use the format to “reach and engage with audiences in new ways.”
For the time being, Stories Ads will only be available to a limited number of global advertisers in a closed beta. So far, over 600 advertisers have created Stories Ads campaigns and have had positive results in terms of clicks, views, and cost.
Stories Ads will appear as full-screen video or single-image ads served vertically or as a square from existing Sponsored Content campaigns. They appear in between LinkedIn Page Stories that can be found right at the top of the LinkedIn mobile app.
Targeting for LinkedIn’s Stories Ads includes company name, job title, industry, and more – as well as retargeting those who watched or viewed Stories. with additional content from those who watched or viewed your Stories Ads. You’ll also get additional reporting, including the ability to measure the performance of your Stories Ads against other placements, such as in the Feed.
We are currently testing Stories Ads with a beta group of advertisers, with plans to launch more broadly in 2021. More to share soon!