Have you ever wondered who is reading and clicking on the articles and posts you share on LinkedIn? Well, wonder no more. LinkedIn is finally introducing Audience Insights.
Marketers have taught us that it’s all about numbers, right? (I might be a little sarcastic here…) So, these news will in no doubt make many a user rejoice: You can now get insights on the people who are interacting with, and reading, the things you share on LinkedIn.
On your mobile device (LinkedIn says it will soon be available on desktop too), tap on “Me,” and you will be able to check real-time insights about those who have read your posts, what companies they work for, what their job titles are, their locations, and more importantly, how they came to discover your content.
As Charu Jangid, product manager at LinkedIn, explained in a blog post, that these new insights aim to help you understand whether you are successful in optimising your post for the right audience. And with millions of people publishing long-form articles and updates on LinkedIn daily, knowing if your content efforts are reaching the right people quickly becomes priceless. Right?
Plus, by explicitly telling you who these people are, LinkedIn offers you a direct opportunity to connect with more people who are relevant to your industry and expertise.
You might also like
More from LinkedIn
Do LinkedIn Pods Work? Performance Insights And Key Learnings
In this month’s social media experiment, we set out to find out what LinkedIn pods are and whether they actually …
LinkedIn Rolls Out Focused Inbox
With Focused Inbox, LinkedIn wants to help you engage in the conversations that matter most. LinkedIn is rolling out a new …
LinkedIn Publishes New Guide For Technology Marketers
LinkedIn Marketing's team has put together a resources toolkit specifically for technology marketers, filled with tips on how to generate …
LinkedIn Improves User Experience And Adds New Post Analytics
LinkedIn is making a number of updates related to the user experience within the feed, inbox, career tools, analytics, and …
LinkedIn Unveils New Podcast Network
LinkedIn is debuting a new "Podcast Network" featuring a program of audio conversations from a variety of industry-leading experts.
LinkedIn Lets Some Users Block Political Posts
LinkedIn's CEO has confirmed that some US users will be able to switch off political posts and prevent them from …
LinkedIn Sales Solutions Introduces Three New Features
LinkedIn has just added three new features that improve its Sales Navigator tool, its search experience, and home page.
LinkedIn Is Retiring Its LinkedIn Lite App
LinkedIn Lite will be sunset in March, as global internet connectivity increases and the platform struggles to add tools to …
LinkedIn Tests New Privacy-Conscious Approaches To Ad Targeting
LinkedIn is testing new, privacy-friendly ways for B2B marketers to collect data and target audiences on its platform and third-party …
