Have you ever wondered who is reading and clicking on the articles and posts you share on LinkedIn? Well, wonder no more. LinkedIn is finally introducing Audience Insights.
Marketers have taught us that it’s all about numbers, right? (I might be a little sarcastic here…) So, these news will in no doubt make many a user rejoice: You can now get insights on the people who are interacting with, and reading, the things you share on LinkedIn.
On your mobile device (LinkedIn says it will soon be available on desktop too), tap on “Me,” and you will be able to check real-time insights about those who have read your posts, what companies they work for, what their job titles are, their locations, and more importantly, how they came to discover your content.
As Charu Jangid, product manager at LinkedIn, explained in a blog post, that these new insights aim to help you understand whether you are successful in optimising your post for the right audience. And with millions of people publishing long-form articles and updates on LinkedIn daily, knowing if your content efforts are reaching the right people quickly becomes priceless. Right?
Plus, by explicitly telling you who these people are, LinkedIn offers you a direct opportunity to connect with more people who are relevant to your industry and expertise.
You might also like
More from LinkedIn
The 10 Most In-Demand Jobs In 2020 According To LinkedIn
LinkedIn has published a list of its 10 most in-demand jobs based on the number of job openings available through …
You Can Now Use LinkedIn Profile Targeting On Microsoft Advertising
Advertisers can now use Microsoft Advertising to target users based on their professional profiles with LinkedIn Profile targeting.
LinkedIn Introduces New Features On Company Pages
LinkedIn has announced new features that let Page Admins connect their employees, highlight upcoming events, and gain insights about brand followers.
LinkedIn Adds New Feature To Help You Pronounce Members’ Names
LinkedIn is introducing an audio-recording feature for profiles, enabling members to create a voice recording of the proper way to …
LinkedIn Introduces #OpenToWork Profile Photo Frame
LinkedIn is introducing profile photo frames. #OpenToWork, is available to job seekers willing to let their network know they are …
LinkedIn Introduces Retargeting By Video Views And Lead Gen Forms
LinkedIn has announced the ability for advertisers to target their audiences based on Video views and interactions with Lead Gen …
LinkedIn Blocked 7.8 Million Fake Accounts In The Second Half Of 2019
In its transparency report, LinkedIn says it blocked 7.8 million fake accounts before they were even created, 93% of which …
LinkedIn Launches Virtual Events For Pages
LinkedIn is introducing virtual events as a solution for Pages, at a time when in-person events remain on hold due …