Instagram is definitely the in platform for creatives lately. It is part because it offers one of the highest engagement rate but also because creative campaign on Instagram remain a novelty and are therefore more likely to be remembered.
Also Read: Instagram Ads Are Now Clickable!
In Hungary, 70 people die every day from cardiac arrest, and many of these could be avoided. So the Hungarian Red-Cross is on a mission to teach a maximum of people about CPR (cardio-pulmonary reanimation) and organises many training sessions across Hungary.
To get the word out, and attract a maximum of people to the training sessions, the Red-Cross collaborated with Isobar Budapest to promote the campaign and reach people in an original manner they would not forget.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Isobar turned to Instagram and created a bunch of short videos showing people having a heart attack. The video asks users to “tap” to bring him back to life thanks to the CPR technique. By doing so, users automatically like the video and contribute to making it even more viral: a win-win gesture.
Check out the video:
Related Stories:
- Need A Boost On Instagram? Check Out These Tips!
- Gap: A Soap Opera Reveals The Power of Instagram Video
- #TopTrends Is The New Tool For TopShop To Democratise Fashion
You might also like
More from Creative Campaigns
Facebook Launches Facebook News Portal In The UK
Facebook is starting to roll out Facebook News in the UK, a destination in its app featuring curated news from …
Take Bernie With You Anywhere On Google Street View
Can't get bored of the latest Bernie meme trend, this new Bernie meme-generator lets you take Bernie around the world.
New Cruzcampo Campaign Brings Lola Flores Back To Life
Spanish beer company Cruzcampo's latest campaign uses AI to bring legendary singer Lola Flores back to life.
Clubhouse Looks To Support Creators With New Payment Features
The audio social network, Clubhouse, is paving the way for creators to start getting paid through tipping, tickets, or subscriptions.
You Can Now Control Who Sees And Comments On Your LinkedIn Posts
LinkedIn is introducing controls for individual posts which let users restrict who can see and comment on them.
This Week: The 10 Most Talked About TV Ads On Social Media
The top 10 most talked-about TV ads on social media: Grubhub beats Wandavision and Pepsi is gearing up for the Super …
YouTube Adds HDR Support To Xbox Consoles
YouTube has finally added HDR video support to Microsoft's Xbox gaming consoles. We're still waiting for support on PS5.
Snapchat Confirms It Is Testing Dark Mode
According to multiple reports, Snapchat is testing dark mode on iOS with a small percentage of users.
YouTube Introduces Dedicated Pages For Hashtags
Youtube is rolling out dedicated landing pages for hashtags to all users worldwide, giving us a new way to sort …