Facebook’s News Feed is sorted by an algorithm that many people call EdgeRank.
It seems like every week, a Facebook expert discovers that one type of post or another generates greater reach or engagement. Many believe that photo posts are the best, while others feel that plain text status updates are the most effective way to get the message across to most people.
But just like most other things about social media, there’s no golden rule. As Loomer notes, the best kinds of posts are the ones fans tend to interact with the most — whether that means links, photos, videos, or status updates:
A year ago, we all said that Facebook favored photos. So everyone shared photos. Then the new flavour of the month was text updates. So everyone shared text updates.
The motivating factor in each case: reach.
You should never let post type drive your content strategy. Your focus should always be on quality, no matter what the post type.
Maghsoudi at PostRocket put together a detailed infographic, explaining how this algorithm known as EdgeRank works, so have a look through and figure out how you can improve the reach for each of your future posts!
This article was originally posted on AllFacebook.com
You might also like
More from Experts Talk
This Year Will Permanently Change The Creative Industry
This year has redefined how we work and how we interact with one another. There is no doubt it will …
Is There A Back Door To Get Verified On Twitter?
Twitter says it is working on a new verification process. But in the meantime, accounts are still getting verified.
The Top 5 Stories On Social Media This Week
Instagram brought Pinned Comments to everyone, Google Plus is officially dead (again) and LinkedIn has a new audio feature.
The Top 5 Stories On Social Media This Week
LinkedIn is #OpenToWork, Facebook changes its algorithm again, Lego gets into pop art, and India bans TikTok.
The Top 5 Stories On Social Media This Week
KFC could be launching its own gaming system, Instagram is bringing its TikTok clone to more countries and TikTok announces …
Why A Crisis Is A Good Time To Build Substance On Social
Henk Campher, VP of Corporate Marketing at Hootsuite, talks about how brands can create meaning in an uncertain world.
The Top 5 Stories On Social Media This Week
Adobe launches Free Photoshop Camera app for iOS and Android, YouTube introduces a new "shoppable" ad format and Twitter now …
The Top 5 Stories On Social Media This Week
Pornhub invites everyone to keep it SFW when WFH, Twitter is testing Reactions again and Hublot launched a new smartwatch …
The Top 5 Stories On Social Media This Week
Facebook is testing a new email marketing tool, Google adds anxiety disorder self-assessment to Search, and LEGO has a new …
