Recent Posts
- The Reality of Careers in Social Media: Insights from...
January 29, 2024 - Do Google SEO Tactics Work on Social Media?
January 24, 2024 - YouTube Is Testing AI-Generated Video Summaries
August 7, 2023 - Meta Prepares To Launch AI Personas To Retain And Engage...
August 7, 2023 - TikTok To Discontinue TikTok Now, Its BeReal Clone
June 27, 2023 - Miller Lite Created Beer Ice Cubes To Cool Your Beer
June 27, 2023 - Meta Launches 'Meta Quest+' VR Subscription For $7.99
June 26, 2023 - New Feature Helps Creators Choose The Best YouTube...
June 24, 2023
Creative Campaigns
- Miller Lite Created Beer Ice Cubes To Cool Your BeerJune 27, 2023
- Streamberry: Joan Is Awful, And You Can Be Too
June 20, 2023 - Find Your In: LinkedIn Transforms Laundromats into...
May 30, 2023 - MissJourney AI: Fighting Biased Gender Stereotypes
May 23, 2023 - Dove Shatters Beauty Stereotypes In Gaming
May 15, 2023 - Why Fetch Pet Insurance Is Getting Into The Craft Beer...
May 4, 2023 - Red Ink Got A Bad Rep, So Heinz Made Its Own Tattoo...
May 2, 2023 - Hendrick's Chat G&T Poses As A Human-Centered Alternative...
April 28, 2023
In case you are going to bombard your fans with 6 more posts today, think twice, before you do so. Quantity is not the most important thing, as Qualitative posts and content are now – more than ever- rewarded from Facebook.
Facebook has made some significant changes in the way it measures the popularity and the engagement of a post. Edgerank, the well-known algorithm that measures values (and marketeers’ heart attacks), now is called “Newsfeed Algorithm” and has been revised.
How?
The Edgerank used to focus/ measure the Affinity (Likes, comments, shares and clicks), Weight (e.g. a comment “weights” more than a like) and Time Decay (e.g.the older the post, less chances to be shown on newsfeed).
Now, the Newsfeed Algorithm focuses on interactions that fans make on the content posted. This basically means that Time Decay no longer affects content. If an older post starts to get fans’ attention with new comments, likes etc, then it will rise again in people’s news feed. In essence, we are talking about a resurrection of the “dead” posts.
As Facebook explained, the new algorithm is giving credit to your behaviour:
1/ How often you respond to a friend or page who posted
2/ How often you interact with a post and how often that posts receives likes, shares, comments (affinity) from you and your friends
3/ How often you have interacted in the past with this type of post
4/ How often you have hidden or reported this kind of post
Taking into consideration the facts above, Facebook believes that Newsfeed Algorithm will eventually increase the interaction rates. People read the top 57% of stories that appeared on their Newsfeed, without scrolling far enough to see the other 43%. When the new algorithm took over, the first consequence was for unread stories to reemerge and the amount of readstories increased to a significant 70%!
With the new algorithm, Facebook believes that:
Whatever you do, there is only one way: Forget about Quantity. The era belongs to Quality.
Related Stories:
You might also like
Meta Prepares To Launch AI Personas To Retain And Engage Users
Facebook Probably Owes You Money
Meta Verified Service Goes Live In The US
More from Facebook
Meta Is Killing Its Messenger For Apple Watch App
Meta announced it will remove the Messenger for Apple Watch app on May 31 “After May 31st, Messenger won’t be available …
Facebook And Instagram Start Selling Blue Checks With Meta Verified
Meta Verified will give you a blue check badge on both Facebook and Instagram, along with other benefits for $12 …
Meta Brings Back #BuyBlack Friday For A Third Year
Meta is bringing back #BuyBlack Friday for a third consecutive year in North America. Meta emphasized the importance of the Holiday …
Facebook Is Giving You More Controls Over What You See On Your Feed
Facebook is introducing new "show more" and "show less" controls to let you adjust what you want to see on …
Meta Introduces Facebook Reels API, Offering An Option To ‘Share To Reels’
Meta has introduced the Facebook Reels API, a solution allowing developers to build a 'share to reels' option into their …
Facebook Gets Into Delivery With DoorDash Partnership
DoorDash is partnering with Meta to pilot Facebook Marketplace deliveries across multiple cities in the U.S. Drivers will only transport items …
Meta Rolls Out Horizon Worlds In France And Spain
Meta Horizon Worlds, the VR community and game, is now available in France and Spain.
Meta Refreshes Facebook Groups With New Features
Facebook Groups now have an updated invitation system to reduce admin workloads and limit sharing of misinformation.
Meta Offers Digital Security Course For Journalists And Human Rights Defenders
The Meta Journalism Project and the ICFJ have put together a self-paced 90-minute course and webinars to provide online safety …