The Italian luxury carmaker is presenting a series of 5 NFT artworks paired with five “space keys” used in the International Space Station.
Italian luxury automaker Lamborghini is preparing to launch its first NFT collection in partnership with NFT PRO and RM Sotheby’s.
Five pairs of linked digital and physical artworks will go on an auction between February 1 and February 4 on the automaker’s dedicated NFT website. The drop will include physical and digital pieces representing the company’s vision for innovation and community building.
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To create the digital artwork for the collection, Lamborghini kept its standards high and opted out of the pixelated and generally more simplistic art trends usually seen in NFT collectibles. Instead, the powerhouse has tapped Swiss artist Fabian Oefner – known for a series of pieces highlighting the world of mechanics with mind-bending photographs.
To create the five art images making up the digital side of the collection, Oefner and his team meticulously studied the engineering plans of the Lamborghini Aventador Ultimae and created an accurate sketch of what the final photograph will look like.
Then Lamborghini prepared all the necessary mechanical components for Oefner and his team to photograph at the Lamborghini Factory in Sant’Agata Bolognese, Italy. After shooting the car engine parts, the artist returned to his studio near New York City. For the following two months, he combined the 1,500 individual photographs into an accurate moving composition.
The art, called Space Time Memory, depicts the Lamborghini Ultimae floating above a photo of the Earth taken via a weather balloon sent to the edge of the stratosphere. The engine parts assembled to shape a spaceship launching upward with a small trail of mechanical parts behind.
Each of the five artworks is paired with five unique, physical carbon fiber objects. The tangible items are part of the company’s human space exploration theme and have actually been in space during a joint research project conducted by Lamborghini and the International Space Station in 2020.
The carbon fiber squares are physical Space Key, housed in a special case and engraved with unique QR codes that correspond to the accompanying digital artwork by Oefner.
Lamborghini’s Space Time Memory actions will last 75 hours and 50 mins, the same amount of time it took Apollo 11 to leave Earth and enter the moon’s orbit.