The Faux-Poultry war is on: KFC adds its Plant-based Fried Chicken to the menu in all its US restaurants.
“The mission from day one was simple: make the world-famous Kentucky Fried Chicken from plants,” Kevin Hochman, KFC’s U.S. president, said in a statement. “And now over two years later we can say, ‘Mission accomplished.’”
Related | Heinz Provides Call Of Duty Players With Hidden Spots For Safe Snacking
KFC was the first national fast-food brand to offer plant-based chicken. The brand conducted an initial experiment in Atlanta back in 2019, where massive crowds bought out a week’s worth of plant-based nuggets in five hours. Subsequent tests in Nashville, Tennessee, and Charlotte, North Carolina, confirmed the trend: in both cases, the faux chicken was sold out within a week.
Now, the brand has announced a national rollout of the plant-based fried chicken, developed with Beyond Meat, starting January 10.
KFC has recruited actress and Creator Liza Koshy to promote the Beyond nuggets in a celestial-themed campaign dubbed “Kentucky Fried Miracle.” Koshy was chosen for her content that is “equal parts funny, fantastical and slightly unexpected, kind of like the idea of plant-based fried chicken,” according to a spokesperson.
Beyond Fried Chicken nuggets will come in 6- or 12-piece orders and in the chain’s first plant-based combo meal.
You might also like
More from Care
Amber Alerts For Missing Children Are Coming To Your Instagram Feed
Instagram is rolling out a new Amber Alerts functionality to bring missing children alerts into your feed.On Wednesday, Instagram announced …
TikTok Will Be The 2022 Presenting Sponsor Of LA Pride Parade
TikTok will be the presenting sponsor for the 2022 LA Pride Parade that will take place June 11 and 12.The …
Discord’s 5th Snowsgiving Raises Over $500K For Charity Partner
Discord has successfully completed this year's Snowsgiving, a week-long celebration filled with games, giveaways, and more.
#BuyBlack Friday Returns To Facebook And Instagram
Ahead of the holiday shopping season, Facebook has announced daily Live Shopping experiences and the return of #BuyBlack Friday.
New Unicode Standard Version Brings 37 New Emoji
The Unicode Consortium has finalized drafts for its latest Standard version, adding 838 characters - among them, 37 new emoji.
Special Olympics And Xbox Host Inclusive Esports Event
Xbox and Special Olympics teamed up for a new esports event that combines competition with inclusion and accessibility.
Facebook Gives US Businesses New Ways To Access Capital
Facebook is offering two new ways for eligible small and medium businesses in the US to access capital more easily.