Call of Duty players know it: taking your eyes off the game can be very dangerous without ‘Hidden Spots.’
The new “Heinz Hidden Spots” campaign from agency Gut São Paulo maps out the best-hidden spots in Call of Duty: Warzone Pacific to help players escape their opponents and give them a well-deserved snack break.
“80% of gamers eat and drink while playing, but it’s much harder to do this in multiplayer games like Call of Duty, where an ill-timed break can cost you the match,” Heinz brand director Ashleigh Gibson said in a statement.
The campaign launched with a 30-second video showing a gamer enjoying a burger while playing, and ultimately getting killed in the game. It goes on to reveal the best-hidden spots on the new Caldera map, which launched on December 9.
Heinz worked with top streamers to identify and reveal the best spots to “snack safely.” It also encourages fans to check TikTok, Twitter, and Instagram for more details and “stay tuned to discover the Hidden Spots.”
The launch was also supported with sponsored livestreams on Twitch and YouTube where players enjoyed burgers and fries with a custom bottle of Heinz while visiting the hidden spots across the new map.
The sponsored streamers included British YouTuber Vikram Singh Barn (Vikkstar123), who has 7.45 million subscribers, Brazilian esports player Rafael “Rakin” Knittel, and Chilean player bstrdd, who has 94,300 Twitch followers.
You might also like
More from Featured
Instagram appears to be testing a new TikTok-like vertical feed for Stories, with users in Turkey and Brazil spotting the …
Amazon and Lockheed Martin are sending Alexa into outer space as part of Callisto, a tech demonstration on NASA's upcoming …
Twitter has started testing a new feature on iOS that allows them to comment on their retweets with a video …
Taking advantage of legal loopholes in the copyright law regarding NFTs, Quentin Tarantino is minting his handwritten Pulp Fiction script.
Chipolo is expanding on its Find My-enabled Bluetooth-compatible item tracker product line by launching the thin and sleek CARD Spot.