Call of Duty players know it: taking your eyes off the game can be very dangerous without ‘Hidden Spots.’
The new “Heinz Hidden Spots” campaign from agency Gut São Paulo maps out the best-hidden spots in Call of Duty: Warzone Pacific to help players escape their opponents and give them a well-deserved snack break.
“80% of gamers eat and drink while playing, but it’s much harder to do this in multiplayer games like Call of Duty, where an ill-timed break can cost you the match,” Heinz brand director Ashleigh Gibson said in a statement.
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The campaign launched with a 30-second video showing a gamer enjoying a burger while playing, and ultimately getting killed in the game. It goes on to reveal the best-hidden spots on the new Caldera map, which launched on December 9.
Heinz worked with top streamers to identify and reveal the best spots to “snack safely.” It also encourages fans to check TikTok, Twitter, and Instagram for more details and “stay tuned to discover the Hidden Spots.”
The launch was also supported with sponsored livestreams on Twitch and YouTube where players enjoyed burgers and fries with a custom bottle of Heinz while visiting the hidden spots across the new map.
The sponsored streamers included British YouTuber Vikram Singh Barn (Vikkstar123), who has 7.45 million subscribers, Brazilian esports player Rafael “Rakin” Knittel, and Chilean player bstrdd, who has 94,300 Twitch followers.