Call of Duty players know it: taking your eyes off the game can be very dangerous without ‘Hidden Spots.’
The new “Heinz Hidden Spots” campaign from agency Gut São Paulo maps out the best-hidden spots in Call of Duty: Warzone Pacific to help players escape their opponents and give them a well-deserved snack break.
“80% of gamers eat and drink while playing, but it’s much harder to do this in multiplayer games like Call of Duty, where an ill-timed break can cost you the match,” Heinz brand director Ashleigh Gibson said in a statement.
Related | Meta Issues New Study On The Importance Of Inclusion In Mobile Gaming
The campaign launched with a 30-second video showing a gamer enjoying a burger while playing, and ultimately getting killed in the game. It goes on to reveal the best-hidden spots on the new Caldera map, which launched on December 9.
Heinz worked with top streamers to identify and reveal the best spots to “snack safely.” It also encourages fans to check TikTok, Twitter, and Instagram for more details and “stay tuned to discover the Hidden Spots.”
The launch was also supported with sponsored livestreams on Twitch and YouTube where players enjoyed burgers and fries with a custom bottle of Heinz while visiting the hidden spots across the new map.
The sponsored streamers included British YouTuber Vikram Singh Barn (Vikkstar123), who has 7.45 million subscribers, Brazilian esports player Rafael “Rakin” Knittel, and Chilean player bstrdd, who has 94,300 Twitch followers.
You might also like
More from Featured
YouTube Is Testing AI-Generated Video Summaries
YouTube has recently started testing a new feature that automatically generates summaries of videos using AI.
Meta Prepares To Launch AI Personas To Retain And Engage Users
According to industry sources, Meta is preparing to launch its AI personas feature in an effort to increase engagement with …
TikTok To Discontinue TikTok Now, Its BeReal Clone
TIkTok is pulling the plug on TikTok Now, its BeReal clone, a little over nine month after it was first …
Miller Lite Created Beer Ice Cubes To Cool Your Beer
The Miller Lite Beer Cube Tray lets you freeze beer into small iced beer cans so you can keep your …
Meta Launches ‘Meta Quest+’ VR Subscription For $7.99
The new Meta Quest subscription will give you access to the top titles on the device every month. It costs …
New Feature Helps Creators Choose The Best YouTube Thumbnail
YouTube is trialling a new "Test & Compare" feature that helps creators choose the best YouTube thumbnail for their videos. The …
YouTube Is Adding AI-Powered Dubbing
YouTube is integrating the team from Aloud to help you dub your videos in other languages with the help of …
New VEED AI Tool Helps You Fix Your Gaze In Videos
How many times have you struggled to keep eye contact with a camera when filming a video and reading off …
Bumble Tests New Separate BFF App For Finding Friends
Dating app Bumble said it is testing a separate app, Bumble for Friends (BFF) in select markets to help users …
