After shutting it down last May, Instagram is now rolling out a new lite version of its Android app in India.
TikTok’s India ban has done wonders for platforms like Instagram, and it’s starting to show. To cater to its increased user base in the country, Instagram is now launching a new 2MB lite version of its app on Android.
The announcement of the app was made by Vishal Shah, VP of Instagram, at the Facebook Fuel for India virtual event earlier this week. The app is a follow-up to a lite version that Instagram shut down in May. In September, a new “lite” version appeared in testing, but only now is it being announced.
Instagram lite on Android stays true to most features on its bloated sibling, concentrating on Feeds and Stories (the latter without AR-based stickers) but staying away from heavy ones like Reels or IGTV.
The new app means that Facebook now has lite versions of its apps for Facebook, Messenger, and Instagram.
India is an important market for Instagram. The company even introduced TikTok competitor, Reels, to the country before doing so anywhere else. The rest of the world got the feature a few months later.
The lite version of Instagra, will be available in Bangla, Gujarati, Hindi, Kannada, Malayalam, Marathi, Punjabi, Tamil, and Telugu. You’ll be able to download it here.
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