Instagram accounts will no longer need a certain number of followers to add Link Stickers to their Stories.
Earlier this week, Instagram Head, Adam Mosseri, announced that Instagram is removing the 10,000-follower requirement to add links in Stories. As such, everyone on Instagram can now add links to their Stories, regardless of account size.
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Instagram introduced Link Stickers in August as a replacement for the ability for users to swipe up on Stories to access external links. But it was limited to verified accounts or accounts with a minimum of 10,000 followers – which also was the previous requirement to share swipe-up links.
“We made this decision based on feedback we heard from the community about how impactful it would be for accounts of all sizes to benefit from link sharing to engage with their followers,” explained Mosseri.
How to Add Link Stickers to Your Instagram Stories
To add a Link Sticker to your Instagram Stories, simply select the Sticker tool from the top navigation bar, tap the link sticker and add the link you want your followers to access when taping on the sticker. You can change the color of the sticker, as you would for other Stickers on the app.
Instagram said it is working on other ways to customize the Sticker and add context to links in order to let Story viewers know what to expect when they click through.
The platform added that in the interest of safety and limiting harmful content, the link sticker will not be available to new accounts, accounts that repeatedly share hate speech or misinformation, or accounts that violate the platform’s community guidelines.
Featured image: Instagram
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