Creators who are part of Instagram’s native affiliate test in the US now have the ability to add a digital storefront on their profiles.
The announcement came as Instagram introduces a series of new tools that will help creators connect and collaborate with brands through brand partnerships, commerce, and more – with the intent to make Instagram the “best place for creators to make a living doing what they love.”
The ability to add a digital storefront will be open to creators who are part of Instagram’s native affiliate test program in the US and will allow them to earn a commission from the purchases they drive.
Related | Facebook Announces $10M Creator Fund For Horizon VR Creators
Furthermore, the feature will let them add and highlight the products they love and showcase individual products or collections from the “View Shop” button on their profile.
In addition, Instagram is now testing other features that will allow brands to streamline and accelerate conversations between brands and creators directly on the app.
A new branded content feature, for example, will help creators get discovered by more brands and make it easier for them to communicate with each other. It allows creators to add brands they’re interested in working with to their “Preferred brand partners” list, giving them priority when brands are searching for creators.
Instagram is also introducing a new folder within DMs, dedicated exclusively for “partnership messages.” In this new folder, brands and creators will easily manage their branded content partnerships communications without the risk of missing opportunities buried in a busy inbox.
These partnership messages also skip the requests folder and get priority placement inside the creator’s inbox.
Brands can now use data and unique filters to discover and select the best creators for their campaigns. This new functionality, which is still in testing within a small group of US creators, also allows for organizing creator shortlists to easily manage multiple campaigns.
Finally, Instagram is also testing the possibility to create branded content Reels ads. With it, creators can enable trusted brand partners to create branded content ads from any of the creator’s tagged feed, stories, and reels featuring the brand.
This allows creators for the first time to boost branded content posted in feed, Stories, and Reels right from the app. Instagram is expecting to roll out this new feature globally in the coming months.
Images: Instagram
You might also like
More from Instagram
How To Create Instagram Notes (And Delete Them!)
Instagram Notes are a new feature launched by Instagram that allows users to share posts containing only text and Emojis.Instagram …
Instagram Reels: Do Longer Captions Lead To More Engagement?
Do longer Instagram Reels captions generate more engagement? Amanda Wood, Senior Social Marketing Manager at Hootsuite, and her team find …
Instagram Testing New ‘Nudity Protection’ Feature
According to reports, Instagram has started to test a new 'Nudity Protection' feature to protect users from unwanted nude content.
Does Boosting Instagram Posts Increase Profile Reach And Engagement?
Does boosting your Instagram posts lead to increased profile reach and engagement? This month, Amanda Wood, Senior Social Marketing Manager …
Instagram To Test Full-Screen Photos
Instagram continues to focus on full-screen content, getting ready for a global test of "ultra-tall" photos in feed.The news was …
You Can Now Pin Up To 3 Posts To The Top Of Your Instagram Profile
Instagram will now let you pin up to three posts to the top of your profile page, including Reels, giving …
Amber Alerts For Missing Children Are Coming To Your Instagram Feed
Instagram is rolling out a new Amber Alerts functionality to bring missing children alerts into your feed.On Wednesday, Instagram announced …
Instagram Celebrate @Shop With An NYC Pop-Up Store
To celebrate its 3rd birthday and hitting 1 million followers @shop will launch an exclusive pop-up store in NYC.Instagram launched @shop …