Instagram is reportedly working on a new “Donation” sticker for Stories, allowing users to collect funds for their favorite non-profits.
It might come as a surprise, but Instagram Fundraiser stickers were actually announced by Facebook during its Communities Summit. And while very few people caught the news, the feature was later uncovered by famous reverse engineering specialist Jane Manchun Wong.
Allowing Instagram users to organize fundraisers for their favorite non-profits makes total sense. Facebook’s own Donate buttons have helped raise over $1 billion since they were launched. Bringing the feature to Instagram’s 1 billion users could incite many more people to help charitable organizations across the world.
Instagram is working on "Donation" sticker
It lets users to start fundraisers for their favorite non-profits pic.twitter.com/hrhjkpPNpM
— Jane Manchun Wong (@wongmjane) February 18, 2019
That’s nice that. But according to TechCrunch, Instagram could well have another idea in mind. On top of doing a lot of good, Facebook’s Donate buttons have also been an incredible support to its commerce strategy.
Think about it, what is the one thing we all have to do when donating to a Facebook fundraiser? Typing in our credit card details. And now Facebook might be hoping it can replicate the same logic on its more shopping-oriented platform, Instagram. Once your credit card details are in the app, Instagram could facilitate your shopping experience with instant checkout offerings right on its platform.
That being said, fundraisers are a good thing. Right?