Instagram is reportedly working on a new “Donation” sticker for Stories, allowing users to collect funds for their favorite non-profits.
It might come as a surprise, but Instagram Fundraiser stickers were actually announced by Facebook during its Communities Summit. And while very few people caught the news, the feature was later uncovered by famous reverse engineering specialist Jane Manchun Wong.
Allowing Instagram users to organize fundraisers for their favorite non-profits makes total sense. Facebook’s own Donate buttons have helped raise over $1 billion since they were launched. Bringing the feature to Instagram’s 1 billion users could incite many more people to help charitable organizations across the world.
Instagram is working on "Donation" sticker
It lets users to start fundraisers for their favorite non-profits pic.twitter.com/hrhjkpPNpM
— Jane Manchun Wong (@wongmjane) February 18, 2019
That’s nice that. But according to TechCrunch, Instagram could well have another idea in mind. On top of doing a lot of good, Facebook’s Donate buttons have also been an incredible support to its commerce strategy.
Think about it, what is the one thing we all have to do when donating to a Facebook fundraiser? Typing in our credit card details. And now Facebook might be hoping it can replicate the same logic on its more shopping-oriented platform, Instagram. Once your credit card details are in the app, Instagram could facilitate your shopping experience with instant checkout offerings right on its platform.
That being said, fundraisers are a good thing. Right?
You might also like
More from Instagram
Instagram Announces Shops For Affiliate Creators
Creators who are part of Instagram’s native affiliate test in the US now have the ability to add a digital …
Instagram Adds Desktop Posting, Collabs, New Music Features, And More
Instagram now lets users post from desktop, co-author posts, publish fundraisers, add music-focused effects to videos, and more.
Instagram Introduces Reels Ads Placements Through Its Marketing API
Instagram is bringing Reels Ads placements to its Marketing API, available on all current Marketing API versions - without an …
Instagram Now Lets You Schedule Your Live Streams
Brands and creators can now schedule and promote their Instagram Live broadcasts up to 90 days in advance.
#BuyBlack Friday Returns To Facebook And Instagram
Ahead of the holiday shopping season, Facebook has announced daily Live Shopping experiences and the return of #BuyBlack Friday.
Instagram Tests In-App Outage Alerts And New Account Status Section
The app announced two new features that will inform users about outages and issues with their account status directly within …
Instagram Merges IGTV And Feed Videos Into One Format: Instagram Video
Instagram announced it's merging IGTV and feed videos into a singular format - Instagram Video - with its very own tab.
Instagram Pauses ‘Instagram Kids’ And Responds To Critics
Head of Instagram, Adam Mosseri, announced that it has paused the development of "Instagram Kids" to allow more research.
Instagram Is Making Its Verification Process Easier
Instagram is making its verification process simpler, clearer, and faster, with an improved application form, more news sources, and more.
