Just a few days after finally rolling out multiple accounts support, Instagram is now preparing to add on another feature that marketers have sought for a while now: video count.
Also Read: 4 Instagram Marketing Trends You Must Take Advantage Of In 2016
Instagram is definitely into “we are listening to you” mode. It seems that everyday the social photo sharing platform is adding new features that really answer to the needs of its community.
When it comes to video, views are what count. They are the most widely expected form of feedback and the KPI most brand managers are interested to report on. This is why Instagram has decided to start showing how many times people have watched a video on the platform.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
The view counter will appear underneath videos, in lieu of where you would normally see likes. SO what about likes then? Well, you will be able to see how many likes your video got, by first tapping onto “views.” Sounds a bit complicated, and I’m not entirely sure why Instagram did not just add the view counter next to the likes… some platform restriction I guess.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
It’s a wise move from Instagram. Video was introduced 2 years ago and the recent addition of apps like Hyperlapse and Boomerang have made video a very important part of the Instagram experience. It feels only natural that the platform will now show us how many views our creations get. Now the question is how they will measure “a view,” since videos are looping on the platform.
And more news should be coming our way soon as Instagram explained in a blogpost that “Adding view counts is the first of many ways you’ll see video on Instagram get better this year.”
Exciting times!
You might also like
More from Instagram
Instagram Now Lets All Users Save Stories As Drafts
Following testing, Instagram is now allowing all users the ability to save their Stories as drafts for future use.
Instagram Tests New ‘Collab’ Feature That Lets Two Accounts Post Together
Instagram is testing a new feature that will allow two users to collaborate on publishing Feed Posts and Reels.
Instagram Now Automatically Translates Texts In Stories In 90 Languages
Instagram has allowed translation in 60 languages on posts and captions since 2016. Now it is translating text in Stories …
Instagram Introduces Sensitive Content Control Options
Instagram now allows users to control how much sensitive content they see on Explore with several new options.
Instagram Increases Insights Date Range From 30 To 60 Days
Instagram announced a new calendar tool with a reporting timeframe doubled from 30 to 60 days; promises to increase to …
This New Instagram Tool Helps Users Recover Hacked Accounts
Instagram has released a new in-app tool that helps users recover hacked Instagram accounts, directly from the app.
Instagram Is No Longer Just A Photo-Sharing App
According to Head of Instagram, Adam Mosseri, the Facebook-owned platform is no longer just a photo-sharing app.
Black-Owned Businesses Can Now Self-Identify On Instagram
Instagram has added a tool that lets Black-owned businesses in the US self-identify and become more discoverable.
Instagram To Introduce Link Stickers For Stories
With the new Instagram Stories link stickers, everybody could soon have the ability to share links, without requiring 10,000 followers.
