After launching IGTV ads in the US last May, Instagram is now expanding the feature to select creators in the UK and Australia.
Last year, Instagram started testing IGTV ads in the US, giving select creators the opportunity to make money through Instagram Live and IGTV. The most important of these is, of course, IGTV ads, the revenue from which will be shared with the creators themselves.
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IGTV ads appear when people click to watch IGTV videos from previews in their feed. They are 15-seconds long and mobile-optimized. After expanding the revenue share model and improving the experience, Instagram is now announcing the expansion of IGTV ads “to select creators in the UK and Australia” as well.
According to the announcement, Instagram will continue to expand “IGTV ads throughout the year,” which means that more creators in the US, UK, Australia (and other countries) will be able to access the feature soon and be able to earn extra money from their content.
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