It’s happening: starting today Page admins can publish and schedule posts on Instagram and IGTV from the Facebook Creator Studio.
There is finally a good reason for Instagram being part of Facebook.
Managing Instagram content has always been somewhat difficult. Even after the company gave API access for third-party platforms to schedule content on Instagram, it never really worked. For one, most platforms were only able to “schedule” a notification to remind you to post on Instagram. That was not really a hands-off experience to say the least.
But these times are over. Because Facebook has started providing Page admins with early access to publishing and scheduling Instagram posts through Creator Studio.
The new feature within Facebook’s Creator Studio not only allows you to publish and schedule posts to Instagram, you can also do so on IGTV.
Moreover, connecting your Instagram account to your Creator Studio will also give you access to insights and allow you to manage all inbound and outbound communications from your computer. Until now, Direct Messages were only accessible via the mobile app.
Creator Studio for Instagram – Manage posts, explore insights and check messagesThere is no doubt this is a massive step forward for content and social media managers. It is also a strong sign that Facebook is repositioning Instagram as a core product within its offering. Oh, and if you were thinking about quitting Facebook, now you will have to think again.
How to schedule posts on Instagram from Creator Studio
First you will have to connect your Instagram account to your Creator Studio. After that, it is as straight forward as you could imagine. The publishing and scheduling feature works exactly like what you may be used to on third-party platforms like Buffer or HootSuite:
- Choose content from your computer or directly from your Facebook Page
- Crop your image within the tool if necessary
- Write your caption and add the location (optional)
- Choose “Schedule” by clicking on the arrow on the right of the blue “Publish” button
- Choose a date and time
If you do everything right, your post will be published on your Instagram account at the date and time chosen, without any further action required.
Here is our first official Instagram post, generated and scheduled from Creator Studio:
Amazing. Now if we really wanted to be difficult, we would love if Facebook also let us schedule a first comment, you know, for the hashtags… But at least now we have easy access to Instagram Analytics!
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