Now that everyone on the planet has access to Instagram ads, it will be getting harder and harder to be noticed. Well, not everyone. Brands like Levis or Ben & Jerry’s have become experts at sharing the right photos on the platform and for generating tons of engagement, day after day, ad after ad.
So what is the secret behind the perfect Instagram ad?
Also Read: Now You Can Drive More Important Objectives With Instagram Ads
Instagram is really growing strong as a platform for brands. 53% of users follow the brands they love on Instagram, and 44% even say they use the platform to research products. And it is not negligible – 44% is more than 175 million active users! So, getting it right on Instagram has become very important for brands.
Instagram ads are, above all, ads. And as such, you need to look at them through an advertiser’s perspective. Whether you are looking to run banner ads, Facebook ads, native ads or Instagram ads, creativity is always key. This is what will make or break your campaign.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
However, there are some specific elements of the platform that can help your ads perform their best. Banner-maker and advertising platform Bannersnack, looked into the anatomy of an awesome Instagram ad, and gathered findings in a very useful infographic.
Key Points To Take Away:
- – There are 3 types of ads on Instagram: Image, Video and Carousel ads.
- – You can now set different objectives for your Instagram ads
- – Only use high quality and original images for your Instagram ads
- – Be creative and courageous: you ads needs to catch attention
- – Target the right people and use the right call to action
If you like our stories, there is an easy way to stay updated:
Follow @wersm
You might also like
More from Instagram
Instagram Introduces Search Ads Via Its Marketing API
Instagram Search Ads are now available to all advertisers via the Instagram marketing API. Just two months after it began to …
Instagram’s New Twitter Competitor Revealed
Instagram's rumored text-based Twitter competitor still does not have a name, but now we know what it might look like. The …
Instagram Now Lets Everyone Use GIFs In Comments
Instagram is now letting every user comment on posts and Reels with GIFs. I think we can all agree that if …
You Can Now Add Songs To Your Instagram Photo Carousels
Instagram says it is testing a new feature that lets users add songs to the photo carousels they share on …
Instagram Now Lets You Add Up To 5 ‘Links In Bio’
Instagram is rolling out a new feature for adding up to 5 'links in bio' - a feature doomed to …
Instagram Collaborative Collections Are The New Way To Save And Share Content With Your Friends
Instagram is introducing a new 'Save posts with friends' that lets you create a collaborative collection for you and your …
Meta Verified Service Goes Live In The US
Want to get the coveted blue verification checkmark on Facebook and Instagram? If you're in the US, now you can. …
Instagram Is Testing A ‘Top 3’ Sticker To Boost Engagement
According to reports, Instagram is testing a new Top 3 sticker for Stories, allowing users to highlight favorite accounts, places, …
Facebook And Instagram Start Selling Blue Checks With Meta Verified
Meta Verified will give you a blue check badge on both Facebook and Instagram, along with other benefits for $12 …
