Wow! That’s all I can say. I’ve just watched “The Other Side” a new YouTube campaign by Honda UK and Wieden + Kennedy London for the new Civic and the Civic Type R (the sporty version).
You’ll have to see it to believe it and to understand my explanation below, but what they’ve done in this campaign is super cool and have added a level of interaction to YouTube as a platform that I personally haven’t seen in a while. So, what’s so special about it?
Also Read: Build your own Mercedes-Benz on Instagram
Well, for one, it’s a social media campaign that advertises two models of the same car, one in full antithesis to the other (the family car vs the getaway car) by telling a similar but yet opposite story – a kind of black and white story… day and night.
While watching “The Other Side” you simply press R at whatever point you want and a whole new side of life appears.
Wieden + Kennedy London explained on their blog:
[quote]We wanted people to feel Honda’s other side as well as see it (…) so we dreamt up a technique that brings together both narratives through a simple interaction.[/quote]
Whatever the case, I really think they nailed it. What do you think?
You’ll need to be on YouTube to enjoy the experience, so go see “The Other Side” for yourself at Honda Video… :-)
Related Stories:
- A New App That Helps Identify Vulnerable People
- Volkswagen: Do You #PoloTag?
- Discover The First Instagram Travel Guide
You might also like
More from Creative Campaigns
The Reality of Careers in Social Media: Insights from Hootsuite’s Latest Report
What’s it really like to work in social media? Hootsuite’s CMO, Elina Vilk, delves deep into the current landscape of …
Do Google SEO Tactics Work on Social Media?
Do the SEO tactics we use on Google also work on social media? In this article, Hootsuite's Inbound Marketing Strategist, Liz …
TikTok To Discontinue TikTok Now, Its BeReal Clone
TIkTok is pulling the plug on TikTok Now, its BeReal clone, a little over nine month after it was first …
Miller Lite Created Beer Ice Cubes To Cool Your Beer
The Miller Lite Beer Cube Tray lets you freeze beer into small iced beer cans so you can keep your …
Meta Launches ‘Meta Quest+’ VR Subscription For $7.99
The new Meta Quest subscription will give you access to the top titles on the device every month. It costs …
YouTube Is Adding AI-Powered Dubbing
YouTube is integrating the team from Aloud to help you dub your videos in other languages with the help of …
New VEED AI Tool Helps You Fix Your Gaze In Videos
How many times have you struggled to keep eye contact with a camera when filming a video and reading off …
Bumble Tests New Separate BFF App For Finding Friends
Dating app Bumble said it is testing a separate app, Bumble for Friends (BFF) in select markets to help users …
Apple Will Automatically Assign You An Apple ID Passkey With iOS 17 And macOS Sonoma
Apple will automatically assign each user a passkey so they can log into Apple accounts without needing a password. Passkey allocation …
