In an effort to improve Search and help users discover better information more easily, Google has updated the design of its mobile search results page.
The “visual refresh” as Jamie Leach, Senior Interaction Designer for Search at Google calls it in a recent announcement was made “to better guide you through the information available on the web.”
One of the ways it does so is that it brings a website’s branding into the search results, allowing you to find results faster, by better understanding “where the information is coming from.”
The website’s name and favicon will now appear at the top of the results “to help anchor each result,” and help you more easily scan the results. Site owners will have to choose a prefered icon for organic listings. You can find more information on how to do this here.
Also, when you search for a product or service and an ad would normally show, you’ll now see a “bolded ad label at the top of the card” together with the website’s address. This allows you to quickly understand where this information is coming from.
The new design also allows space for “more action buttons and helpful previews to search results cards,” while at the same time giving a better idea of a website’s content – with clear attribution directly back to the source.
For the time being, the updated design is only coming to mobile and is rolling out within the next few days.
You might also like
More from Google
Chrome Now Mutes Notifications When You Are Sharing Your Screen
Chrome is giving users more privacy and fewer distractions, by muting web notifications while screen sharing.
Google Now Lets You Check Your Video And Sound Before Joining A Meet Call
Google has announced a new feature that lets you quickly preview how you look on camera before going on a …
Google Now Adds More Context To Search Results Before You Click On Them
Google has started testing a feature that provides information about search results - letting users get more context about them.
Google Docs Now Shows You Out Of Office Information When Replying To Or Mentioning Someone
Google has announced that out of office information will now be available when replying to or mentioning someone in Google …
Google Maps Rolls Out New Street-Level Details In Four Cities
Google Maps announced it's rolling out street-level details - like crosswalks, sidewalks, and more, in four major global cities.
Google Now Has A Guest Mode On Its Smart Speakers
The new Guest Mode on Google Smart Speakers limits access to your persona data like your calendar and won't save …
Google Brings Smart Compose And Autocorrect To Comments In Docs
To help users write comments quickly, Smart Compose and autocorrect are now available when adding comments in Google Docs.
Google Tests Adding TikTok And Instagram Videos To Search Results On Mobile
Google is testing a new feature that will bring TikTok and Instagram videos into a carousel at the top of …
Google Adds Subscriptions Page To The Google Store
Google is using the Google Store to promote its various subscriptions, with a new dedicated page.