Google announced that its gallery ads, introduced in May, are now available in beta in 11 languages globally.
Google announced its new gallery ads back in May at the Google Marketing Live conference, saying at the time that the new format would be available in beta later in the year. Now, the beta is out, and it’s available in 11 languages globally, as explained in a feature announcement earlier this week.
If you missed the conference announcement, gallery ads are “are a swipeable, image-based ad format that gives customers the information they need about your products and services” and appear at the top of the search results page. Gallery ads can be used in addition to text ads in your search campaigns, and you won’t need to create a new campaign (or one specifically) to house them.
They allow advertisers to showcase their brand with lifestyle imagery “and bring visual content forward to the results page.” Google says that this helps them connect with consumers before they even visit a website.
Gallery ads (beta) are now available in English, German, Japanese, French, Spanish, Dutch, Portuguese, Italian, Russian, Swedish, and Polish. Additionally, Google is also expanding the beta to more customers. All you need to do is check your Google Ads account to see if you’re now able to create gallery ads. Alternatively, you could also reach out to your account team (if you have one) for more information.
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