Formula 1 has just announced a new partnership with Hasbro to launch a special edition of Monopoly entirely built around the world of Formula 1. Called Monopoly Formula 1 Edition, the game replaces classic streets and properties with the 24 Grand Prix destinations that make up the championship calendar.
But this isn’t just a visual reskin. The game has been redesigned from the ground up to reflect the culture and mechanics of F1 itself.
Cash is replaced by a points system, the board features a central racing circuit, and players take control of one of the eleven teams from the 2026 grid.
It’s another sign of how Formula 1 continues to evolve from a sport into a full-scale entertainment and lifestyle franchise.
A board designed like a race weekend
Instead of collecting money when passing Go, players move helmet-shaped tokens around the board after selecting their team at the start of the game. Landing on an opponent’s Grand Prix triggers a race challenge on a mini-circuit placed at the center of the board.
The player who wins the final race becomes Drivers’ Champion, while the one with the highest overall score takes home the Constructors’ title.
It’s a surprisingly smart adaptation that blends Monopoly’s competitive DNA with the structure and tension of an F1 season.
Two brands now speaking the same cultural language
What makes this collaboration interesting is the meeting of two globally recognizable identities.
On one side, Monopoly remains one of the most iconic board games ever created since its launch in 1935.
On the other, Formula 1 has transformed into a mainstream cultural phenomenon under Liberty Media, fueled in large part by Formula 1: Drive to Survive.
F1 no longer sells races alone. It sells personalities, aesthetics, storytelling, fashion, and fandom. The sport has expanded far beyond the circuit and into streaming platforms, pop culture, fashion collaborations, and now, the living room coffee table.
A perfectly calibrated brand extension
According to Emily Prazer, Formula 1’s Chief Commercial Officer, the goal is to make the excitement of the sport more accessible to fans of all ages. Hasbro’s Billy Lagor described the project as a way to bring the adrenaline of race day into game night.
Available for preorder since May 20 for $39.97 ahead of a July 15 retail launch, Monopoly Formula One Edition is another example of Formula 1’s current strategy: extending the F1 experience beyond race weekends and turning every touchpoint into part of its growing cultural ecosystem.
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