After testing lead form ad extensions in Search campaigns since last October, Google is extending the feature to YouTube and Discovery campaigns.
Back in October of last year, Google started rolling out lead form ad extensions in beta. The new feature works in very much the same way as Lead Generation ads on other platforms, letting users submit their contact information in a form – to show interest in a product or service.
As with other platforms, some information in the forms is pre-populated if a user is signed in. Submitted data is not used for ads personalization.
Related | Google Finally Rolls Out ‘Nearby Share’ Feature On Android
Touted as a way to “capture interest when potential customers are searching for your company, products, or services on Google,” lead form extensions were only available in Search campaigns up until now. This week, however, Google is bringing the feature to YouTube and Discovery campaign ads as well. The company also says that lead form extensions will start becoming available in Display campaigns later this year.
Advertisers can customize their lead forms with a title, description, and submission message, and specify the specific information they want to get from customers – a customer’s name, their email, their phone number, and postcode. In addition to the above, advertisers can now collect city, state, and country information, as well as business contact information, like company name, job title, work email, work phone.
Advertisers also have the option to add pre-set questions by vertical. For example, under the Real estate vertical, a “What price range are you looking for” can be added automatically.
In order to create and use lead form extensions, a Google Ads account must be in a “non-sensitive vertical or sub-vertical” however some of these “sensitive verticals and sub-verticals” are not eligible for the feature. You can find out more about the requirements here.
To get their leads, advertisers can download a CSV or use webhooks to automatically import data into their CRM or customer data platform. Google says that it will soon roll out solutions that make it easier to import offline conversion data “by just using the information people already give you in your lead form.”
You might also like
More from Google
Google Photos Gets A New Video Editor
After launching its new photo editor on Android last year, Google Photos is now rolling out a new video editor …
Chrome Now Mutes Notifications When You Are Sharing Your Screen
Chrome is giving users more privacy and fewer distractions, by muting web notifications while screen sharing.
Google Now Lets You Check Your Video And Sound Before Joining A Meet Call
Google has announced a new feature that lets you quickly preview how you look on camera before going on a …
Google Now Adds More Context To Search Results Before You Click On Them
Google has started testing a feature that provides information about search results - letting users get more context about them.
Google Docs Now Shows You Out Of Office Information When Replying To Or Mentioning Someone
Google has announced that out of office information will now be available when replying to or mentioning someone in Google …
Google Maps Rolls Out New Street-Level Details In Four Cities
Google Maps announced it's rolling out street-level details - like crosswalks, sidewalks, and more, in four major global cities.
Google Now Has A Guest Mode On Its Smart Speakers
The new Guest Mode on Google Smart Speakers limits access to your persona data like your calendar and won't save …
Google Brings Smart Compose And Autocorrect To Comments In Docs
To help users write comments quickly, Smart Compose and autocorrect are now available when adding comments in Google Docs.
Google Tests Adding TikTok And Instagram Videos To Search Results On Mobile
Google is testing a new feature that will bring TikTok and Instagram videos into a carousel at the top of …