Search result pages may soon become a thing of the past, as Google introduces a continuous scrolling mobile experience in the US.
No more tapping on the next page to load more search results. Last week, Google Search Product Manager Niru Anand announced that Google would soon change how it delivers page results on mobile – moving from a page-based result listing to continuous scrolling.
Related | Google Is Switching Its iOS Apps To UIKit
Continuous scrolling provides a cleaner, more focused, and engaging navigation experience for mobile users compared to having to change pages during Google searches. After all, it simulates the wider intuitive experience on social media of swiping down across displays.
The new scroll-down pagination will gather a number of results equivalent to four Google pages without the need to load the further 3 pages-worth of search results manually. However, to keep browsing, at the end of the first set of results, Google provides users with a clickable “See more” button.
Continuous Scrolling is now rolling out to search on mobile (iOS and Android) in the US, only for English-based searches.
Google has worked on redesigning its mobile search experience since earlier this year, and it sees this latest addition as one that favors a more engaging and familiar experience for mobile users. It hopes to increase the time spent on its platform and potentially expose users to more ads as a result.
Earlier this year, Google also rolled out a mobile redesign to simplify user search experience, improve readability, and filter through distractions to guide users to their relevant results.
Photo by Vladimir Mun on Unsplash
You might also like
More from Google
Google Product Studio Lets Merchants Create Product Imagery With Generative AI
Google is launching Product Studio, a new tool that lets merchants create product imagery for free, using generative AI. Google Product …
Google Will Delete Accounts That Have Been Inactive For Two Years
Google said it plans to delete account that have not accessed any of its services for two years, as part …
Google I/O Keynote Round-Up: All-In On AI
During its I/O keynote, Google showed off its latest advances in AI, across search, photo editor and Bard, its own …
No More Passwords, Google Is Rolling Out Passkeys Globally
You no longer require a password to sign in on to your Google account, with passkeys rolling out to all …
Tech Companies Are Teaming Up To Free Us From Passwords
Apple, Google, and Microsoft are committing to expanded support for the FIDO standard to bring a passwordless future.
You Can Now Create Custom Voices With Google Cloud Text-to-Speech API
Google Cloud has announced a new feature within its TTS API that lets users generate a unique, new synthetic voice …
Google Replaces Classic Hangouts With Chat On Workspace
On March 22, users attempting to access Google's Hangouts chat services will automatically be redirected to Google Chat instead.
Google Rolls Out New Search Filters To All Users On Drive
Almost two years after introducing search chips into Gmail, Google has now announced the rollout of supportive filters to Google …
Google Unveils Early Access To Chrome OS Flex For PCs And Macs
Google has announced early access to Chrome OS Flex, a new version of Chrome OS that will bring the benefits …