Snapchat is booming. And not only as a platform, but as a business as well! After announcing a massive deal with Viacom, Snapchat is now introducing a new revenue stream, in the form of on-demand geofilters!
Also Read: Snapchat And Viacom Open The Door For More Advertisers
Geofilters are not new on Snapchat. In fact, there are already two types. Community geofilters, that can be submitted for free but cannot include any logos or marketing messages. For example, in London, many boroughs have their own. For brands, there are the sponsored geofilters, which let them cover a large area with marketing-based geofilters.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Now, with on-demand geofilters, Snapchat is letting users get their own. Of course you will need some design skills, but you can distribute your own custom geofilters within an area of your choice, and for a specific time. All submissions are reviewed by Snapchat but the turnaround is rather fast – usually under 24 hours.
On-demand geofilters must cover a minimum area of 5,000 square feet, and a maximum of 5 million square feet! They also must be live for at least 30 minutes. Pricing starts at $5.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
https://www.youtube.com/watch?v=E_ZjEeEez_0
Of course, on-demand geofilters can also be used by companies to market their business locally. Once you get your first geofilter approved, you will also get access to analytics on views and usage.
It all starts here.
You might also like
More from Snapchat
Snapchat Introduces Shared Stories
Snapchat shared stories will let users who have been added to custom stories invite their own friends to contribute. Custom Stories …
Snapchat Partners With Ticketmaster To Launch New Events Map Layer
The new Ticketmaster Snap Mini will allow Snapchat users to find nearby events on the map, and tap on them …
Snapchat Introduces New Personal Safety ‘Live Location’ Feature
Snapchat is introducing a new way to keep track of where your friends are by seeing their real-time location on …
Snapchat Will Finally Let You Change Your Silly Old Username
Snapchat will now let you change your old username without compromising aspects of your account, like friends list, Snap codes, …
Snapchat Is Introducing Mid-Roll Ads In Snap Star Stories
Snapchat has announced the beta test of mid-roll ads in Snap Star Stories, a new monetization feature for creators.
Snapchat Unveils New AR Catalog-Powered Shopping Lenses
Snapchat has improved its AR shopping Lens offering by adding new Shopping Lenses that display details about products.
Snapchat Introduces New Emoji Polls, Bitmoji Reactions, And More
Snapchat is updating its app with new tweaks to personalize the in-app experience and make it more fun and engaging.
Snapchat Opens AR Christmas Market With Six Major Retailers
The holiday market will feature AR experiences from Coca-Cola, Hollister, Prime Video, Under Armour, Verizon, and Walmart.
Snapchat Launches New Multi-Format Ad Delivery Option
Snapchat's new "Multiple Formats" delivery option will allow advertisers to combine multiple video ad formats into a single ad set.
