Hello one and all! It’s only blooming Friday! Let us rejoice, celebrate, and bask in the thought that the next 48 hours are for us and us alone. Still, definitely hoping that four day week dream is not a stretch too far though. Something about a Thursday mash being the new Friday mash seems very appealing to me. Am I alone in this?
Am I?
Also Read: Fun Pop Mashup Of The Week #60
Whilst we ponder that one, here’s what a Thursday mash would be like:
Earth To B.o.B
So, this week saw the debate about the flatness of the Earth re-emerge, like a Twitter-phoenix from the ashes of common sense. Rapper B.o.B. took to the twittosphere on Monday, and tried to dismantle the mostly widely accepted scientific fact – that the world is round. He can’t see or prove the curvature of the Earth from where he stands, so the damn thing must be flat!
He really went for it too!
https://twitter.com/bobatl/status/691728266760032256
https://twitter.com/bobatl/status/691729561046884352
https://twitter.com/bobatl/status/691729658761601025
https://twitter.com/bobatl/status/691420354699354113
Eventually, his little rant caught the eye of astrophysicist Neil deGrasse Tyson, who explained, “Earth’s curve indeed blocks 150 (not 170) ft of Manhattan. But most buildings in midtown are waaay taller than that.”
@bobatl Earth's curve indeed blocks 150 (not 170) ft of Manhattan. But most buildings in midtown are waaay taller than that.
— Neil deGrasse Tyson (@neiltyson) January 25, 2016
He continued, “Duude — to be clear: Being five centuries regressed in your reasoning doesn’t mean we all can’t still like your music” –
@bobatl Duude — to be clear: Being five centuries regressed in your reasoning doesn’t mean we all can’t still like your music
— Neil deGrasse Tyson (@neiltyson) January 25, 2016
B.o.B then went on to release the diss track “Flatline” on the same day, which samples deGrasse Tyson. Erm…ok B.o.B, ok! Calm down.
https://www.youtube.com/watch?v=hCA8HofWsxc
Palin vs Fey
I am a hardcore SNL fan. The comedy institution has provided me with hours of laughter, tears of joy and general humorous fulfilment. One of my favourite SNL contributors is Tina Fey and most notably, her amazing parodies of Sarah Palin. With Palin back in the spotlight this week, it was time for Tina to get back to business.
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Sarah Palin appeared at a Donald Trump rally in Iowa, to support the “wigged wonder” in his Republican bid for presidency. As usual, she made no sense, so this delightful Vine of Palin and Fey’s speeches side by side is simply magical
https://vine.co/v/iiqMZ1Tnd9W
You can see the full SNL sketch here, and it’s a beaut, especially if you’ve watched the real deal
Storm Trooper
Now, this week saw some pretty cold and stormy winter weather, especially Stateside. It also saw astronaut Scott Kelly join Tumblr with a first post looking at stormy weather from very high up. The blizzard had been causing havoc on the US East Coast.
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Kelly noted it was all “remarkably visible from space.” He had been tracking the blizzard via Twitter this past week, with posts showing the storm as it developed. This first Tumblr post from Monday, titled “Chasing Storms at 17,500mph,” also includes some amazing 2015 shots he’s captured so far from his “observation deck”, some 250 miles above Earth.
Kelly holds the US record for longest total time spent in space. His stint will help scientists better understand how the human body reacts to long periods of time spent living and floating around in space. Prep for commercial flights to Mars, anyone?
SnapchatBowl
So far, four major brands have signed up to advertise on Snapchat during the Super Bowl. Digiday announced that Amazon, Marriott, Pepsi and Budweiser will run their advertising inside the NFL’s Live Story on Super Bowl Sunday. Budweiser’s ad will only be shown to users who are at least 21 years old.
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According to Digiday’s sources, Snapchat’s Super Bowl sponsors are spending a total in the “low seven figures” to sponsor the NFL Live Story. The NFL and Snapchat will split that money. This just shows how much Snapchat has grown compared to last year. They barely got the Pitch Perfect 2 to promo during the Super Bowl 2015!
NikeTube
So, Nike has been busy finding the perfect combo of fitness selfies and YouTube celebs for an original YouTube series targeting young female consumers.
“Margot vs Lily” is an eight-episode series which will air on Nike Women‘s YouTube Channel from the beginning of February.
The subject is simple – we follow Lily, a fitness-obsessed YouTube celebrity, and her “exercise allergic” sister, Margot. YouTube Lily starts it all by daring her sister to take on a fitness challenge, and Margot challenges Lily to “get more than zero friends”.
We follow the twosome as Lily gets rejected by all potential new friends, even a book club, whilst Margot tries her hand at various workouts and finds each and every one near impossible.
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This is part of Nike’s “Better for it” campaign, designed to turn women’s apparel into an $11bn business in the next five years.
You can watch the trailer for the series here.
http://youtu.be/A2i365pUONE
It’s all very quirky-cinematic-cool with a slight tinge of The Inbetweeners about it. You will also be able to buy all the outfits worn by the two protagonists as the series unfolds.
Now go weekend, you will definitely be “Better for it”!
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