IKEA revisited the iconic living rooms from The Simpsons, Friends and Stranger Things to create perfect ads using only IKEA furnishings.
Have you ever noticed that many successful American TV show involve a living room set? And that this set often becomes even bigger than the show itself?
A new ad campaign from IKEA in the UAE is revisiting the living rooms of TV’s most known series: The Simpsons, Friends and Stranger Things. All ads were created using only IKEA furniture and decorations.
IKEA – Simpsons
The campaign was created by Publicis Spain. Dubbed “IKEA real life,” the campaign took two months to identify and find all the right IKEA pieces to recreate the sets. All were then compiled and designed with 3D software to recreate these iconic TV living rooms.
IKEA – Friends
Vinod Jayan, Managing Director for IKEA in the UAE, Qatar, Egypt and Oman, said of the campaign: “The IKEA team worked closely with the creatives for months. They went through hundreds of items to find the perfect pieces that would bring those iconic rooms. It was a great collaborative effort that led up to a stunning result. A true testament of what IKEA represents: a place where everyone can bring whatever idea they see or have to life.”
You can visit the campaign’s microsite to see each room and find out more about the products featured.
IKEA – Stranger Things
You might also like
More from Featured
The Reality of Careers in Social Media: Insights from Hootsuite’s Latest Report
What’s it really like to work in social media? Hootsuite’s CMO, Elina Vilk, delves deep into the current landscape of …
Do Google SEO Tactics Work on Social Media?
Do the SEO tactics we use on Google also work on social media? In this article, Hootsuite's Inbound Marketing Strategist, Liz …
YouTube Is Testing AI-Generated Video Summaries
YouTube has recently started testing a new feature that automatically generates summaries of videos using AI.
Meta Prepares To Launch AI Personas To Retain And Engage Users
According to industry sources, Meta is preparing to launch its AI personas feature in an effort to increase engagement with …
TikTok To Discontinue TikTok Now, Its BeReal Clone
TIkTok is pulling the plug on TikTok Now, its BeReal clone, a little over nine month after it was first …
Miller Lite Created Beer Ice Cubes To Cool Your Beer
The Miller Lite Beer Cube Tray lets you freeze beer into small iced beer cans so you can keep your …
Meta Launches ‘Meta Quest+’ VR Subscription For $7.99
The new Meta Quest subscription will give you access to the top titles on the device every month. It costs …
New Feature Helps Creators Choose The Best YouTube Thumbnail
YouTube is trialling a new "Test & Compare" feature that helps creators choose the best YouTube thumbnail for their videos. The …
YouTube Is Adding AI-Powered Dubbing
YouTube is integrating the team from Aloud to help you dub your videos in other languages with the help of …
