The secret mix of every successful social media marketing campaign is made out of intrigue, interaction and reaction. Truth is, however, than even in the digital age, the impact of campaigns remain very difficult to measure.
But this should in no way stand on the way of creative agencies. Israeli agency Smoyz managed to combine both creative thinking and measurable impact.
They searched through Facebook to identify status updates indicating different degrees of sickness. Once identified, they used their online connections to obtain these users’ postal address and went on to send them specially prepared “Get well soon” Kleenex kits to help them feel better.
And what happened next was rather impressive. Out of all of the 50 users who received the Kleenex kit at home, 100% of them uploaded a picture of the kit on their Facebook timeline to express their surprise and gratitude. The result was hundreds of comments and like from their facebook friends, helping Kleenex getting great awareness online.
The results were in this case, perfectly measurable. But it went on….
Other people started to look out for the kits, asking Kleenex on their Facebook page where they could fin them. This meant more interaction with the Kleenex brand on Facebook and further promotion. From just 50 kits, Kleenex obtained over 650,000 impressions and 1,800 interactions highlighting the success of the campaign.
So who said “measurable” meant the downfall of Creativity?
Related Stories:
- With KLM’s Wannagives, You Can Send a Gift at 30,000 Feet
- Crowdwish Makes Your Wish Come True
- 10 Ways to Get More Followers on Twitter
More from Facebook
3 Courses To Help You Get Started With Facebook And Instagram Insights
Here are three Facebook Blueprint courses to help you get useful information from insights on how your business is performing …
Facebook Messenger And Instagram Add Disappearing Messages Feature
Facebook has announced a new 'vanish mode' on Messenger and Instagram that lets you send spontaneous messages that disappear automatically.
3 Courses To Help You Set Up Your Shop On Facebook And Instagram
Here are three free Facebook Blueprint courses to help you set up your own shop on Facebook and Instagram.
Support Black-Owned Businesses With Facebook’s #BuyBlack Friday Gift Guide
After announcing the #BuyBlack Friday campaign in the US earlier this month, Facebook is now promoting a #BuyBlack Friday Gift …
Facebook Launches Free Cloud Gaming Service In The US
Facebook announced the launch of a new free cloud gaming service that includes several games on the Facebook app and …
Facebook Messenger API Now Supports Instagram Messaging
Last week Facebook for Business announced an update to its Messenger API that adds support for Instagram Messaging.
Facebook Dating Expands To Europe At Last
After a long wait - and a delay due to data protection concerns - Facebook Dating has finally launched in …
Facebook And Instagram Dropping Embedded Content Support On WordPress Sites
Facebook and Instagram embedded content will soon break on WordPress websites unless owners generate an app ID with a developer …
3 Courses To Help You Create Compelling Facebook Ad Visuals
Here are three free Facebook Blueprint courses that will help you create more impactful ad visuals that get your audience's …
