The secret mix of every successful social media marketing campaign is made out of intrigue, interaction and reaction. Truth is, however, than even in the digital age, the impact of campaigns remain very difficult to measure.
But this should in no way stand on the way of creative agencies. Israeli agency Smoyz managed to combine both creative thinking and measurable impact.
They searched through Facebook to identify status updates indicating different degrees of sickness. Once identified, they used their online connections to obtain these users’ postal address and went on to send them specially prepared “Get well soon” Kleenex kits to help them feel better.
And what happened next was rather impressive. Out of all of the 50 users who received the Kleenex kit at home, 100% of them uploaded a picture of the kit on their Facebook timeline to express their surprise and gratitude. The result was hundreds of comments and like from their facebook friends, helping Kleenex getting great awareness online.
The results were in this case, perfectly measurable. But it went on….
Other people started to look out for the kits, asking Kleenex on their Facebook page where they could fin them. This meant more interaction with the Kleenex brand on Facebook and further promotion. From just 50 kits, Kleenex obtained over 650,000 impressions and 1,800 interactions highlighting the success of the campaign.
So who said “measurable” meant the downfall of Creativity?
- With KLM’s Wannagives, You Can Send a Gift at 30,000 Feet
- Crowdwish Makes Your Wish Come True
- 10 Ways to Get More Followers on Twitter
More from Facebook
Facebook New Product Experimental team has announced a new app built to help aspiring rappers create and share their work.
Facebook and Instagram have introduced cross-app messaging, letting users from one app find and message you on the other.
Facebook is to begin testing a new brand safety options, including new Facebook Ads topic exclusion controls for a small …
Back in December, Facebook's independent Oversight Board took on its first cases. Its decisions on these cases are now published.
Facebook’s daily active users decline for a second quarter in the United States and Canada, caused by user fatigue and …
Facebook has announced a revamped version of its Access Your Information tool, making it easier for users to find and …
Facebook has announced a ban, on its platforms, of ads promoting weapon accessories and protective equipment - at least through …
Following the recent events in Washington DC, Facebook CEO Mark Zuckerberg has announced an indefinite ban on Donald Trump from …