Facebook is pursuing on its strategy to regain the favors of teenagers with its newly updated Facebook Messenger app, Annouced as an SMS App Killer, the updated messenger aims to assault on SMS and competitors like WeChat and Line today by expanding its “contact via phone number” feature to all Android and iOS users.
The most notable update to the app allows users to message anyone in their contacts who has the Messenger app, not just those they are Facebook friends with. The layout was redesigned to be much clearer and the faster start-up and improved speed of messages mean the app works much more like SMS or texting than it did before, said Peter Martinazzi, the Messenger product manager at Facebook.
The new versions of the app were also built specifically for Android and iOS operating systems, meaning the icons, color schemes, and layouts were designed to feel more natural on each OS, said Martinazzi.
The text messaging aspect of the update is important for Facebook’s longterm plans around mobile user growth. In many countries where mobile users are routinely charged on a per-text basis, a free messaging service like Messenger could come in handy.
- WhatsApp vs. Facebook vs. Twitter [infographic]
- SnapChat, the Real-Time Photo Chatting Network that Grows Fast
- Say it With Snoopy – New Facebook Stickers
You might also like
More from Facebook
Facebook Gaming is scaling its cloud gaming infrastructure and announcing an expansion of its games library and availability.
Facebook has announced several new shopping updates across its apps, including the expansion of Shops to WhatsApp and Marketplace.
Facebook has announced the official launch of Live Audio Rooms, one of the social audio features it announced recently.
Facebook has announced several new features that will help Group admins manage and moderate their groups more effectively.
After announcing the test of ads in the Oculus mobile app, Facebook will now also start testing in-headset ads within Oculus …