Another day – another test. Facebook has confirmed it is working on a future test that would allow publishers to label their posts as “breaking news.”
Ever since Facebook launched its Explore feed and started testing a News Feed with no Page posts, many who publish content on the platform have been freaking out. Many of them have seen organic reach go down significantly over the last few years, and have thus seen the test as just another way for Facebook to shake more advertising dollars from them.
Despite their worries, Facebook actually cares about businesses – and publishers in particular. After all, it is their content that keeps billions of people occupied on the world’s largest social network. Organic reach has gone down over time as there are simply too many Pages fighting for attention. News Feed can’t possibly surface every single post, right? Right.
To further help news posts to stand out, Facebook is working on a test that will allow publishers to add a “breaking news” label to their posts. It is not clear what actual effect the indicator would have, and Facebook is being tight-lipped about it, but we can only assume that it would help those posts be more visible on News Feed – at least for a while. It is also possible that users could be alerted to such posts via a notification.
Nothing more is known about the feature, but a screenshot of it in action was shared by TNW’s director of social media, Matt Navarra.
NEW: Facebook working on a ‘Breaking News’ tag for news publishers Pages? pic.twitter.com/XnjwSzEVn3
— Matt Navarra (I quit X. Follow me on Threads) (@MattNavarra) November 3, 2017
You might also like
More from Facebook
Meta Is Killing Its Messenger For Apple Watch App
Meta announced it will remove the Messenger for Apple Watch app on May 31 “After May 31st, Messenger won’t be available …
Facebook And Instagram Start Selling Blue Checks With Meta Verified
Meta Verified will give you a blue check badge on both Facebook and Instagram, along with other benefits for $12 …
Meta Brings Back #BuyBlack Friday For A Third Year
Meta is bringing back #BuyBlack Friday for a third consecutive year in North America. Meta emphasized the importance of the Holiday …
Facebook Is Giving You More Controls Over What You See On Your Feed
Facebook is introducing new "show more" and "show less" controls to let you adjust what you want to see on …
Meta Introduces Facebook Reels API, Offering An Option To ‘Share To Reels’
Meta has introduced the Facebook Reels API, a solution allowing developers to build a 'share to reels' option into their …
Facebook Gets Into Delivery With DoorDash Partnership
DoorDash is partnering with Meta to pilot Facebook Marketplace deliveries across multiple cities in the U.S. Drivers will only transport items …
Meta Rolls Out Horizon Worlds In France And Spain
Meta Horizon Worlds, the VR community and game, is now available in France and Spain.
Meta Refreshes Facebook Groups With New Features
Facebook Groups now have an updated invitation system to reduce admin workloads and limit sharing of misinformation.
Meta Offers Digital Security Course For Journalists And Human Rights Defenders
The Meta Journalism Project and the ICFJ have put together a self-paced 90-minute course and webinars to provide online safety …
