As part of its continuing efforts to protect elections from misinformation and meddling, Facebook will be making all European political parties register as advertisers across the EU.
EU elections are coming up in May, and Facebook is preparing to make sure that voters will be protected against misinformation and bad actors working to sway public opinions. According to a recent Financial Times report, Sir Nick Clegg – former Deputy PM of the United Kingdom and now Facebook’s VP for Comms – announced the company’s “plans to step up its attempts to fight against disinformation campaigns by setting up an electoral hub in Dublin and introducing new EU rules for political advertising.”
The new rules will include a pan-European database to be set up from March, that will keep the details of those who place and pay for political advertising on Facebook. The database exists already, but only contains details of parties and campaigners in the United Kingdom, but will now be expanding across all of the EU’s 27 member states. Those who want to run political and issues ads will have to be authorised and their ads will “display a ‘paid for by’ disclaimer.”
All political parties will need to register as advertisers and campaign by national electoral rules across the EU. But it’s not just parties that will be covered by the new rules. Political groups that run “issue” ads “on topics such as immigration” will also need to do the same. The fear is that “Eurosceptic forces will hijack May’s vote to spread ‘fake news’.” This is by no means implausible, so Facebook is doing everything it can to minimise misuse of its platform and its ads tools.
Finally, Facebook also announced that it is expanding its fact-checking program, which now covers content in 16 languages. Fact-checkers will now have the ability “to review photos and videos, in addition to article links,” since Facebook knows that “multimedia-based misinformation is making up a greater share of false news.” When a fact-checker rates a post as false, Facebook down-ranks it in News Feed, thus significantly reducing its distribution.
The news was also shared in a newsroom post detailing all of Facebook’s efforts to protect the European Parliament Elections.
You might also like
More from Facebook
Meta Is Killing Its Messenger For Apple Watch App
Meta announced it will remove the Messenger for Apple Watch app on May 31 “After May 31st, Messenger won’t be available …
Facebook And Instagram Start Selling Blue Checks With Meta Verified
Meta Verified will give you a blue check badge on both Facebook and Instagram, along with other benefits for $12 …
Meta Brings Back #BuyBlack Friday For A Third Year
Meta is bringing back #BuyBlack Friday for a third consecutive year in North America. Meta emphasized the importance of the Holiday …
Facebook Is Giving You More Controls Over What You See On Your Feed
Facebook is introducing new "show more" and "show less" controls to let you adjust what you want to see on …
Meta Introduces Facebook Reels API, Offering An Option To ‘Share To Reels’
Meta has introduced the Facebook Reels API, a solution allowing developers to build a 'share to reels' option into their …
Facebook Gets Into Delivery With DoorDash Partnership
DoorDash is partnering with Meta to pilot Facebook Marketplace deliveries across multiple cities in the U.S. Drivers will only transport items …
Meta Rolls Out Horizon Worlds In France And Spain
Meta Horizon Worlds, the VR community and game, is now available in France and Spain.
Meta Refreshes Facebook Groups With New Features
Facebook Groups now have an updated invitation system to reduce admin workloads and limit sharing of misinformation.
Meta Offers Digital Security Course For Journalists And Human Rights Defenders
The Meta Journalism Project and the ICFJ have put together a self-paced 90-minute course and webinars to provide online safety …
