Facebook is working on a new 100% free standard version of its social networking platform for businesses.
Facebook launched Workplace last October. But despite a clever pricing model – you only pay for active users – Workplace has struggled to attract many customers. So Facebook is now working on a free version, hoping to convince businesses to sign up on the platform.
Workplace Standard will be introduced alongside the existing paid edition which will be renamed Workplace Premium.
Workplace Premium will continue to be priced at $3 per user per month for the first 1,000 users; it goes down to $2 for the next group size of up to 10,000 users and lowers to $1 for more than 10,000 users.
Simon Cross, Facebook product manager for Workplace, explained the reasons behind this strategic decision:“We’re making Workplace work for more companies, so it’s a pretty big step for us.” Cross went on explaining how companies are not yet prepared to deploy the paid service across their entire workforce all at once, and so the option to first try out the free service within a specific team or department might make it an easier sell.
Will this motivate you to try Workplace? We will!
You might also like
More from Facebook
Facebook is launching new initiatives for Horizon creators, including a new $10M Creator Fund to support the creator and developer …
Facebook is testing a new option allowing users to share a post with multiple groups at once, contradicting to past …
Facebook Messenger partnered with Dr. Papadopoulos to help users maintain emotional well-being through Messenger’s privacy features.
Facebook’s Transparency Center has detailed a list of 28 types of offensive posts that see their reach reduced in News …
Facebook is welcoming two new additions to the Portal family and launching Portal for Business with new Work Accounts.
Facebook is offering two new ways for eligible small and medium businesses in the US to access capital more easily.
A new academic study found that misinformation on Facebook received six times more engagement than real news.
Facebook has released its Ray-Ban Stories smart glasses, capable of recording videos, taking photos, and even playing music.