Facebook Tuned is a new standalone app, just for couples. Developed by Facebook’s NPE team, it encourages couples to create an intimate social network.
During F8 2019, Mark Zuckerberg promised a much more personal experience on Facebook. Little did we know that he meant a new app, just for couples.
Facebook’s New Product Experimentation team is rolling out a new standalone app designed for couples. Facebook Tuned encourages couples to create an intimate social network, between just each other. The iOS-only app gives couples a private space to share their mood, music and create a digital scrapbook made out of photos, notes, cards, and voice memos.
The app is free to use and does not require a Facebook account to sign up. But Tuned is subjects to Facebook’s data rules, which means the data you provide can be used for ad targeting across the company’s ecosystem.
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Yes, after dating, Facebook now wants to take care of our couple’s happiness. In times where we are all locked down together or forced to spend time apart, Facebook Tuned could be a nice addition to our daily lives.
Facebook’s NPE team, which launched last summer, works to develop new types of experiences for people and to try different ideas by creating small, focused apps in order to see whether people find certain features useful or engaging.
The NPE team has already launched Whale, a meme-making app, and a photo-sharing app that looks a lot like Pinterest. These apps are clearly a way for Facebook to experiment with new products or features that could eventually be maintained as standalone apps or be integrated into the Facebook app itself.