For some time, advertisers on Facebook have been able to create custom audiences based on engagement on their Pages. Now Facebook is testing the same feature, just with engagement from Instagram business profiles.
Advertisers always want to be able to reach the most relevant audiences. And what better way than to create custom audiences based on those who engage with their Page? Page engagement isn’t as high as engagement on Instagram right? That’s true, and that’s why it’s such a great idea to add Instagram engagement as a basis for custom audiences as well!
The feature is currently testing – as mentioned on the Help Center page – and allows advertisers to choose the usual engagement options like all those who engaged with posts, those who messaged the profile, etc. However, Facebook explains that rules need to be inclusive in order to create an audience and there can be up to a total of five inclusionary or exclusionary rules. Exclusionary rules remove people from an audience if they match the exclusionary condition.
One must note that exclusionary rules override inclusionary rules. Therefore, if a person meets requirements of two rules, the exclusionary condition counts.
Advertisers can also fill the “In the past” field with a number of days back. For example, 90 days included all those who performed an engagement action in the past 90 days. The limit, as was the case with Facebook Pages, is a maximum of 365 days. Facebook explains how the days condition works:
[quote]If you tell us to go back 30 days and a person engaged 29 days ago, they’ll be in your audience. However, if they fail to engage in the next day, they’ll then be removed from it. Anyone new who engages within the time period you choose will be added to the audience.[/quote]
Audiences are refreshed all the time, so advertisers won’t need to change the time period to reflect a new one.
You might also like
More from Facebook
Meta Is Killing Its Messenger For Apple Watch App
Meta announced it will remove the Messenger for Apple Watch app on May 31 “After May 31st, Messenger won’t be available …
Facebook Probably Owes You Money
Meta has agreed to pay out $725 million to Facebook users to settle a class action lawsuit concerning user privacy. If …
Meta Verified Service Goes Live In The US
Want to get the coveted blue verification checkmark on Facebook and Instagram? If you're in the US, now you can. …
Facebook And Instagram Start Selling Blue Checks With Meta Verified
Meta Verified will give you a blue check badge on both Facebook and Instagram, along with other benefits for $12 …
Meta Brings Back #BuyBlack Friday For A Third Year
Meta is bringing back #BuyBlack Friday for a third consecutive year in North America. Meta emphasized the importance of the Holiday …
Facebook Is Giving You More Controls Over What You See On Your Feed
Facebook is introducing new "show more" and "show less" controls to let you adjust what you want to see on …
Meta Introduces Facebook Reels API, Offering An Option To ‘Share To Reels’
Meta has introduced the Facebook Reels API, a solution allowing developers to build a 'share to reels' option into their …
Facebook Gets Into Delivery With DoorDash Partnership
DoorDash is partnering with Meta to pilot Facebook Marketplace deliveries across multiple cities in the U.S. Drivers will only transport items …
Meta Rolls Out Horizon Worlds In France And Spain
Meta Horizon Worlds, the VR community and game, is now available in France and Spain.
