After removing custom audience reach estimates in March last year, Facebook last week announced that it is bringing back the feature.
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Facebook's new Custom Audience transparency feature will soon give users a lot more information about the advertisers that are targeting them in ads.
Facebook is testing several new ways to create custom audiences. Among them, the ability to create custom audiences from store visits. While there hasn't even been official confirmation of the test from Facebook, it has been …
For some time, advertisers on Facebook have been able to create custom audiences based on engagement on their Pages. Now Facebook is testing the same feature, just with engagement from Instagram business profiles. Advertisers always want …
Facebook has just made it easier for advertisers to target new audiences in other countries, as well as to target people who viewed their Canvas Ads. Just last week Facebook introduced an update to its lookalike …
What if you could take a select few of your LinkedIn connections, and send an ad that you know they would love to read? Yes, exclusively to them
Christmas is just around the corner - literally less than a month away - and all year businesses have been working hard on their Facebook presence, trying to ramp up their engagement, communicate with people, and figure …
Facebook is looking to expand its advertising solutions, by adding offline sales measurement to its suite, which will track whether your online Facebook ads lead to actual offline sales. Also Read: How To Calculate The Value Of …
Twitter just made a major improvement to its targeted ads program, enabling some pretty specific targeting, and this is great news for small businesses in particular! Also Read: Twitter to Introduce Nearby TweetsAdvertisers are now able to …
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The Top 5 Social Media Trends Of This Week
Welcome to the latest edition of this week's top social media trends! Fake influencers, store visits, #FoodPorn and the new Facebook mobile studio!Social media has changed marketing forever. Before, only celebrities could get endorsements. Today, …