Nobody seems to be posting Stories on Facebook, so the company has started letting some users cross-post their Instagram Stories on their Facebook profile.
When Instagram‘s Snapchat-inspired Stories became an immediate success, even growing bigger than Snapchat itself, the success was never replicated on Facebook. The platform added its own “Stories” at the top of its main app earlier this year, but no one seemed to care. No stats were ever released by the company, but let’s be honest: No one seems to be using Facebook Stories.
Facebook seems to have come up with a solution: letting users share their Instagram Stories… on Facebook. For the moment, the feature seems to only be live in Portugal – as spotted by The Next Web’s Matt Navarra:
🚨 ALERT 🚨
Instagram is testing option to share your 'Story' directly to Facebookh/t @mruiandre pic.twitter.com/VTqI92dNJe
— Matt Navarra (@MattNavarra) September 6, 2017
It isn’t the first time Facebook allows Instagram users to share content on its app. In fact, Facebook is probably the only app that still allows for content from Instagram to be shared as it is, on its platform. What’s new though, is that Facebook will rely on Instagram to boost one of its own features, while until now, it was more of a “Facebook push on Instagram.”
We reached out to Instagram, and got the usual statement, without any further detail:
[quote]We are always testing ways to improve the experience on Instagram and make it easier to share any moment with the people who matter to you.[/quote]
Of course, that means it is a test, and that the cross-posting feature will only roll out to everyone should it be seen as a success during its test period. I think it is cool, and necessary, and I can’t wait to gain access to it.
You might also like
More from Facebook
Meta Prepares To Launch AI Personas To Retain And Engage Users
According to industry sources, Meta is preparing to launch its AI personas feature in an effort to increase engagement with …
Meta Is Killing Its Messenger For Apple Watch App
Meta announced it will remove the Messenger for Apple Watch app on May 31 “After May 31st, Messenger won’t be available …
Facebook Probably Owes You Money
Meta has agreed to pay out $725 million to Facebook users to settle a class action lawsuit concerning user privacy. If …
Meta Verified Service Goes Live In The US
Want to get the coveted blue verification checkmark on Facebook and Instagram? If you're in the US, now you can. …
Facebook And Instagram Start Selling Blue Checks With Meta Verified
Meta Verified will give you a blue check badge on both Facebook and Instagram, along with other benefits for $12 …
Meta Brings Back #BuyBlack Friday For A Third Year
Meta is bringing back #BuyBlack Friday for a third consecutive year in North America. Meta emphasized the importance of the Holiday …
Facebook Is Giving You More Controls Over What You See On Your Feed
Facebook is introducing new "show more" and "show less" controls to let you adjust what you want to see on …
Meta Introduces Facebook Reels API, Offering An Option To ‘Share To Reels’
Meta has introduced the Facebook Reels API, a solution allowing developers to build a 'share to reels' option into their …
Facebook Gets Into Delivery With DoorDash Partnership
DoorDash is partnering with Meta to pilot Facebook Marketplace deliveries across multiple cities in the U.S. Drivers will only transport items …
