Nobody seems to be posting Stories on Facebook, so the company has started letting some users cross-post their Instagram Stories on their Facebook profile.
When Instagram‘s Snapchat-inspired Stories became an immediate success, even growing bigger than Snapchat itself, the success was never replicated on Facebook. The platform added its own “Stories” at the top of its main app earlier this year, but no one seemed to care. No stats were ever released by the company, but let’s be honest: No one seems to be using Facebook Stories.
Facebook seems to have come up with a solution: letting users share their Instagram Stories… on Facebook. For the moment, the feature seems to only be live in Portugal – as spotted by The Next Web’s Matt Navarra:
🚨 ALERT 🚨
Instagram is testing option to share your 'Story' directly to Facebookh/t @mruiandre pic.twitter.com/VTqI92dNJe
— Matt Navarra (@MattNavarra) September 6, 2017
It isn’t the first time Facebook allows Instagram users to share content on its app. In fact, Facebook is probably the only app that still allows for content from Instagram to be shared as it is, on its platform. What’s new though, is that Facebook will rely on Instagram to boost one of its own features, while until now, it was more of a “Facebook push on Instagram.”
We reached out to Instagram, and got the usual statement, without any further detail:
[quote]We are always testing ways to improve the experience on Instagram and make it easier to share any moment with the people who matter to you.[/quote]
Of course, that means it is a test, and that the cross-posting feature will only roll out to everyone should it be seen as a success during its test period. I think it is cool, and necessary, and I can’t wait to gain access to it.
You might also like
More from Facebook
Meta Refreshes Facebook Groups With New Features
Facebook Groups now have an updated invitation system to reduce admin workloads and limit sharing of misinformation.
Meta Offers Digital Security Course For Journalists And Human Rights Defenders
The Meta Journalism Project and the ICFJ have put together a self-paced 90-minute course and webinars to provide online safety …
Facebook Tests New Desktop Layout Redesign
Reports say that some users are starting to see a new Facebook desktop layout, with all options listed on a …
Meta May Soon Alert You When Your Posts Are Removed By AI
According to reports, Meta is rolling out a system that notifies users when their posts are removed and how.
Meta Is Working On A Universal Speech Translator
Meta's latest AI project seeks to extend advanced translation options to lesser-used languages and to develop a universal speech translator.
Instagram Retires Boomerang And Hyperlapse Standalone Apps
Boomerang and Hyperlapse standalone apps have been removed from app stores as their functionality is already available within Reels.
Meta Demos Voice Controlled Builder Bot That Creates VR Spaces
Meta's latest AI research introduces a prototype technology capable of generating immersive objects through voice commands only.
Facebook Is Removing The Ability To Create Profile Frames
As part of its efforts to continue banning anti-vax messages, Meta is removing the ability for users to create frames.
Facebook Is About To Shut Down Campus
Facebook has informed users via an in-app message that it will be shutting down Campus - its college-focused social network.
