Nobody seems to be posting Stories on Facebook, so the company has started letting some users cross-post their Instagram Stories on their Facebook profile.
When Instagram‘s Snapchat-inspired Stories became an immediate success, even growing bigger than Snapchat itself, the success was never replicated on Facebook. The platform added its own “Stories” at the top of its main app earlier this year, but no one seemed to care. No stats were ever released by the company, but let’s be honest: No one seems to be using Facebook Stories.
Facebook seems to have come up with a solution: letting users share their Instagram Stories… on Facebook. For the moment, the feature seems to only be live in Portugal – as spotted by The Next Web’s Matt Navarra:
🚨 ALERT 🚨
Instagram is testing option to share your 'Story' directly to Facebookh/t @mruiandre pic.twitter.com/VTqI92dNJe
— Matt Navarra (@MattNavarra) September 6, 2017
It isn’t the first time Facebook allows Instagram users to share content on its app. In fact, Facebook is probably the only app that still allows for content from Instagram to be shared as it is, on its platform. What’s new though, is that Facebook will rely on Instagram to boost one of its own features, while until now, it was more of a “Facebook push on Instagram.”
We reached out to Instagram, and got the usual statement, without any further detail:
[quote]We are always testing ways to improve the experience on Instagram and make it easier to share any moment with the people who matter to you.[/quote]
Of course, that means it is a test, and that the cross-posting feature will only roll out to everyone should it be seen as a success during its test period. I think it is cool, and necessary, and I can’t wait to gain access to it.
More from Facebook
What Is Facebook’s Project ‘Ripley’?
According to sources, Facebook seems to be preparing another hardware product launch next year. It's codenamed "Ripley." But what is …
Facebook Is Bringing Back MTV’s ‘The Real World’ On Watch
At Mipcom 2018 in Cannes this week, Facebook announced that MTV Studios and Bunim/Murray Productions are teaming up to bring …
Facebook Portal Can Collect Your Data For Future Ad Targeting
When Facebook launched Portal, the company promised that no data collected through the devices would be used to re-target users …
