Nobody seems to be posting Stories on Facebook, so the company has started letting some users cross-post their Instagram Stories on their Facebook profile.
When Instagram‘s Snapchat-inspired Stories became an immediate success, even growing bigger than Snapchat itself, the success was never replicated on Facebook. The platform added its own “Stories” at the top of its main app earlier this year, but no one seemed to care. No stats were ever released by the company, but let’s be honest: No one seems to be using Facebook Stories.
Facebook seems to have come up with a solution: letting users share their Instagram Stories… on Facebook. For the moment, the feature seems to only be live in Portugal – as spotted by The Next Web’s Matt Navarra:
🚨 ALERT 🚨
Instagram is testing option to share your 'Story' directly to Facebookh/t @mruiandre pic.twitter.com/VTqI92dNJe
— Matt Navarra (@MattNavarra) September 6, 2017
It isn’t the first time Facebook allows Instagram users to share content on its app. In fact, Facebook is probably the only app that still allows for content from Instagram to be shared as it is, on its platform. What’s new though, is that Facebook will rely on Instagram to boost one of its own features, while until now, it was more of a “Facebook push on Instagram.”
We reached out to Instagram, and got the usual statement, without any further detail:
[quote]We are always testing ways to improve the experience on Instagram and make it easier to share any moment with the people who matter to you.[/quote]
Of course, that means it is a test, and that the cross-posting feature will only roll out to everyone should it be seen as a success during its test period. I think it is cool, and necessary, and I can’t wait to gain access to it.
You might also like
More from Facebook
Facebook Pay Starts Expanding To Other Platforms As A Payment Option
Businesses in the US will soon be able to enable Facebook Pay as a payment option directly on their websites.
Facebook Launches Harry Potter AR Experience On Portal
Facebook has announced the launch of a Harry Potter and the Cursed Child AR Experience on Portal.
Facebook Gaming Expands Its Games Library And Availability
Facebook Gaming is scaling its cloud gaming infrastructure and announcing an expansion of its games library and availability.
Facebook Announces A New Publishing And Newsletter Subscriptions Platform
Facebook has announced Bulletin, a new publishing and newsletter subscriptions platform open to a small group of US creators.
Facebook Is Now a $1 Trillion Company
On Monday, June, 28, Facebook's valuation rose over a trillion dollars, reaching $1.008 trillion as of market close.
Facebook Is Bringing Shops To WhatsApp And Marketplace
Facebook has announced several new shopping updates across its apps, including the expansion of Shops to WhatsApp and Marketplace.
Facebook Officially Launches Its Live Audio Rooms Feature
Facebook has announced the official launch of Live Audio Rooms, one of the social audio features it announced recently.
Facebook Announces New Group Management And Moderation Features
Facebook has announced several new features that will help Group admins manage and moderate their groups more effectively.
Facebook Launches Its Podcasts Feature In The US
Facebook has officially started rolling out its Podcasts features to users in the United States.
