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November 12, 2018
If you’re the kind of person who loves minimalism, you might be in for a shock on Facebook: after coloured background status updates, Facebook could be introducing coloured comments as well…
Once upon a time, Facebook was all about being “blue on white background.” Then the platform introduced coloured backgrounds for status updates. The hope was to make users want to share text updates again. And it worked… I think. Now it seems Facebook intends to do the same to motivate us to comment more on posts… Will it work?
The feature is currently being tested among a group of selected users, and only on mobile (iOS and Android) for the moment. It was brought to our attention by Matt Navarra:
Colour-background status updates were introduced in December 2016 and gradually became accessible to all users in the beginning of 2017. Although coloured comments can only be posted by select users for the moment, it seems they can be seen by many more.
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Facebook is always exploring new ways for people to connect and interact on its platform, so this new test with coloured comments could well just be that: a test. And I hope it stays that way.
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