Can’t write it, or you’re too self-conscious to film it? You may soon be able to just say it. Facebook has confirmed it is testing a new Voice Clips feature in status updates.
As Facebook tests a multitude of ways to get users to share more personal updates on its platform, it has recently confirmed that it has given some users in India the ability to record Voice Clips as status updates. The test was first spotted by Abhishek Saxena, and later confirmed by Facebook to TechCrunch, via spokesperson, who gave the typical Facebook canned vague response: “We are always working to help people share and connect with their friends and family on Facebook in ways that are authentic to them. Voice Clips gives people a new medium through which to express themselves.”
Facebook has had some trouble getting people to share more personal information on its platform in the last few years. After all, that’s why it’s also turning its attention to “friends and family” vs “brands and publishers” lately. That’s why it also tried to spice things up a bit, by introducing its own version of Stories – but that didn’t turn out that well.
Other features, such as Lists, or “Did you Know” might bring better results.
Features like Voice Clips may help people open up a bit more on their status updates, as it gives them a voice, without the need to record a video or to share something visual. Perhaps that’s all people want. Especially if all they have is an older smartphone that can’t record great-looking video.
Either way, Facebook is a well-known “growth hacker,” so its tests are always informed by data. Perhaps Voice Clips (as opposed to video) have already had a lot of success on Messenger – where they have been available for some time. What we do know, is that podcasting is becoming a huge deal. Could this be the beginning of a “micropodcasting” trend, with Facebook at the helm?
You might also like
More from Facebook
Facebook Bans Donald Trump Indefinitely From Its Platforms
Following the recent events in Washington DC, Facebook CEO Mark Zuckerberg has announced an indefinite ban on Donald Trump from …
New Facebook Pages Come Without A Like Button
Facebook is rolling out a new design for Facebook Pages. It comes with new features, but without a Like button.
New Year’s Eve 2020 Sets New Records For Use Of Facebook Apps
Facebook was expecting a traffic spike on its apps over New Year's Eve, but this year broke all previous records …
3 Courses To Help You Create Better Video Content For Your Ads
Here are three free Facebook Blueprint courses to help you take your content to the next level.
Facebook Attacks Apple With Full-Page Newspaper Ads
Facebook is running newspaper ads newspapers criticizing Apple for its policy giving iOS users the choice of whether they want …
New Facebook Collab App Lets You Create Music With Friends
Facebook Collab is a new experimental music-making app available in the US, that lets you create music with friends.
Facebook Expands Brand Collabs Manager To Public Groups
Facebook is rolling out it s Brand Collabs Manager to public groups this week, giving them a new opportunity for …
The US Government Is Taking Legal Action To Break Up Facebook
Forty-eight attorneys general and the Federal Trade Commission say Facebook Needs To Sell Instagram And WhatsApp.
Facebook Makes It Easier For Auto Dealers To Manage And Promote Their Vehicles
Facebook is rolling out several updates to US-based dealership Pages to make it easier for auto dealers to showcase and …