Can’t write it, or you’re too self-conscious to film it? You may soon be able to just say it. Facebook has confirmed it is testing a new Voice Clips feature in status updates.
As Facebook tests a multitude of ways to get users to share more personal updates on its platform, it has recently confirmed that it has given some users in India the ability to record Voice Clips as status updates. The test was first spotted by Abhishek Saxena, and later confirmed by Facebook to TechCrunch, via spokesperson, who gave the typical Facebook canned vague response: “We are always working to help people share and connect with their friends and family on Facebook in ways that are authentic to them. Voice Clips gives people a new medium through which to express themselves.”
Facebook has had some trouble getting people to share more personal information on its platform in the last few years. After all, that’s why it’s also turning its attention to “friends and family” vs “brands and publishers” lately. That’s why it also tried to spice things up a bit, by introducing its own version of Stories – but that didn’t turn out that well.
Features like Voice Clips may help people open up a bit more on their status updates, as it gives them a voice, without the need to record a video or to share something visual. Perhaps that’s all people want. Especially if all they have is an older smartphone that can’t record great-looking video.
Either way, Facebook is a well-known “growth hacker,” so its tests are always informed by data. Perhaps Voice Clips (as opposed to video) have already had a lot of success on Messenger – where they have been available for some time. What we do know, is that podcasting is becoming a huge deal. Could this be the beginning of a “micropodcasting” trend, with Facebook at the helm?
You might also like
More from Facebook
Instagram is bringing Reels Ads placements to its Marketing API, available on all current Marketing API versions - without an …
Facebook has announced the date for its 2021 Communities Summit to bring together community builders, announce new features, and more.
Facebook is launching new initiatives for Horizon creators, including a new $10M Creator Fund to support the creator and developer …
Facebook is testing a new option allowing users to share a post with multiple groups at once, contradicting to past …
Facebook Messenger partnered with Dr. Papadopoulos to help users maintain emotional well-being through Messenger’s privacy features.
Facebook’s Transparency Center has detailed a list of 28 types of offensive posts that see their reach reduced in News …
Facebook is welcoming two new additions to the Portal family and launching Portal for Business with new Work Accounts.
Facebook is offering two new ways for eligible small and medium businesses in the US to access capital more easily.
A new academic study found that misinformation on Facebook received six times more engagement than real news.