Facebook has released a series of previews for its first-ever Super Bowl ad which will focus on the connective benefits of Facebook Groups.
Last December, Facebook announced it had booked a slot to run its first-ever Super Bowl ad. A week before the vent, the company has now released a series of previews under the tag line “Get ready to rock.”
Most of these teasers feature Chris Rock who will also be the main character in the Super Bowl ad. The ad theme is not obvious but we know from Facebook that it will focus on how Facebook groups bring niche communities together, no matter what their core interests are.
I can’t help but try to understand the logic behind Facebook investing millions of dollars in a Super Bowl ad when notoriety and awareness are certainly not something the company is in need of. Over 70% of Americans have a Facebook account and more than a billion people worldwide are active in Groups.
Yet, the company is constantly looking to rebuild and safeguard its image and that, after all, might be the main objective of a multi-million dollar Super Bowl ad.
Personally, I think it’s cool and I am impatient to watch it.
You might also like
More from Facebook
Meta May Soon Alert You When Your Posts Are Removed By AI
According to reports, Meta is rolling out a system that notifies users when their posts are removed and how.
Meta Is Working On A Universal Speech Translator
Meta's latest AI project seeks to extend advanced translation options to lesser-used languages and to develop a universal speech translator.
Instagram Retires Boomerang And Hyperlapse Standalone Apps
Boomerang and Hyperlapse standalone apps have been removed from app stores as their functionality is already available within Reels.
Meta Demos Voice Controlled Builder Bot That Creates VR Spaces
Meta's latest AI research introduces a prototype technology capable of generating immersive objects through voice commands only.
Facebook Is Removing The Ability To Create Profile Frames
As part of its efforts to continue banning anti-vax messages, Meta is removing the ability for users to create frames.
Facebook Is About To Shut Down Campus
Facebook has informed users via an in-app message that it will be shutting down Campus - its college-focused social network.
Meta Updates Its Company Values
In the aftermath of its major rebranding, Meta is announcing a new company mission formed by a group of values.
Messenger Provides New Guide On Online Safety
Messenger has published a handy decision tree graphic that guides users and parents to find the safety features they need.
Facebook’s ‘News Feed’ Is Now Just ‘Feed’
After 15 years, Facebook is changing the name of its home page in an effort to move away from the …
