Facebook has released a series of previews for its first-ever Super Bowl ad which will focus on the connective benefits of Facebook Groups.
Last December, Facebook announced it had booked a slot to run its first-ever Super Bowl ad. A week before the vent, the company has now released a series of previews under the tag line “Get ready to rock.”
Most of these teasers feature Chris Rock who will also be the main character in the Super Bowl ad. The ad theme is not obvious but we know from Facebook that it will focus on how Facebook groups bring niche communities together, no matter what their core interests are.
I can’t help but try to understand the logic behind Facebook investing millions of dollars in a Super Bowl ad when notoriety and awareness are certainly not something the company is in need of. Over 70% of Americans have a Facebook account and more than a billion people worldwide are active in Groups.
Yet, the company is constantly looking to rebuild and safeguard its image and that, after all, might be the main objective of a multi-million dollar Super Bowl ad.
Personally, I think it’s cool and I am impatient to watch it.
You might also like
More from Facebook
Meta Introduces Facebook Reels API, Offering An Option To ‘Share To Reels’
Meta has introduced the Facebook Reels API, a solution allowing developers to build a 'share to reels' option into their …
Facebook Gets Into Delivery With DoorDash Partnership
DoorDash is partnering with Meta to pilot Facebook Marketplace deliveries across multiple cities in the U.S.Drivers will only transport items …
Meta Rolls Out Horizon Worlds In France And Spain
Meta Horizon Worlds, the VR community and game, is now available in France and Spain.
Meta Refreshes Facebook Groups With New Features
Facebook Groups now have an updated invitation system to reduce admin workloads and limit sharing of misinformation.
Meta Offers Digital Security Course For Journalists And Human Rights Defenders
The Meta Journalism Project and the ICFJ have put together a self-paced 90-minute course and webinars to provide online safety …
Facebook Tests New Desktop Layout Redesign
Reports say that some users are starting to see a new Facebook desktop layout, with all options listed on a …
Meta May Soon Alert You When Your Posts Are Removed By AI
According to reports, Meta is rolling out a system that notifies users when their posts are removed and how.
Meta Is Working On A Universal Speech Translator
Meta's latest AI project seeks to extend advanced translation options to lesser-used languages and to develop a universal speech translator.
Instagram Retires Boomerang And Hyperlapse Standalone Apps
Boomerang and Hyperlapse standalone apps have been removed from app stores as their functionality is already available within Reels.
