Apart from the striking resemblance to a greasy food, Beacons technology has been a favourite among Digital Marketers for their unique ability to offer ultra-geolocalisation with a high level of personalisation.
With Facebook being one of the pioneer social networks to explore all things innovation, this (not so) new field or marketing could not be left aside. As reports state, the social network has already completed testing a new functionality for its Places feature.
More particularly, a small group of retailers in New York have already tested and approved a new feature called Place Tips, which will show pictures and tips about specific locales when visitors open their Facebook app. In fact, visitors and app users will see a welcome note and photo along with prompts to like the business’ Facebook Page and check in, combined with posts from the respective Facebook Page and their friends’ recommendations about the business.
Right now, business all over the United States can request free beacons for their stores. If you’ve already received your beacon, visit fb.me/place-setup to customize your visitors’ experience and learn more about this new feature.
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There have been a lot of interesting news in this particular field of ultra-localised marketing, with Twitter investing in Swirl, an end-to-end mobile marketing platform that’s helping brands and retailers engage consumers where while they shop and SXSW creating its own beacon-powered app for its attendees.
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