One of the factors that define content personalisation and success is the ability to make it relevant and dispatch it at the right time and at the right place. This is why iBeacons technology is getting so mainstream with the backup of some major social media networks.
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The latest company to be funded is Swirl, an end-to-end mobile marketing platform that’s helping brands and retailers engage consumers where while they shop. This is brought to reality with the help of iBeacons, a technology distributed by Apple Inc. which enables users to receive notifications based on proximity to a certain location. For instance, shop visitors can receive a notification on their phone which informs them about an offer happening at a product on the next aisle.
What makes it most interesting is that Swirl’s latest funding round was supported by Twitter. This connection makes it pretty clear that the social network wants to see the technology develop and could possibly benefit with another ad offering, for example, proximity Twitter cards.
Earlier this year, Facebook used iBeacons technology to enhance its Places feature and SXSW introduced its app that used iBeacons for its March 2015 event.
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