One of the most well-known insights for Facebook Pages is probably the “People Talking About This” metric. It has been used extensively by social media marketers as a digital marketing tool since it was first introduced, back in late 2011. It basically represents the number of people that engaged with a page (through likes, comments, shares etc.) over a 7-day period.
Also Read: Facebook Simplifies Billing for Advertisers
On Wednesday, in a short post published on the Facebook for Business fan page, Facebook announced that the People Talking About This (PTAT) metric will be removed from page insights.
Facebook went on to explain how the PTAT metrics have been split in separate elements: Page Likes, People Engaged (the number of unique people who have clicked on, liked, commented on, or shared your posts), Page tags and mentions, Page check-ins and other interactions on a Page. For more information regarding Facebook Insights, you can visit the official thread in Facebook Help.
It seems that Facebook is trying to increase accuracy in the metrics provided to page admins. Do you agree with this move? Will it make it easier for you to measure and control your fans’ engagement and total reach? Feel free to express your thoughts in the comments below.
Related Stories:
- Facebook Restructures and Simplifies its Ad Offering
- Facebook Updates Newsfeed
- 15+ Best Practices for Facebook Pages in 2014 [infographic]
You might also like
More from Facebook
Meta Is Killing Its Messenger For Apple Watch App
Meta announced it will remove the Messenger for Apple Watch app on May 31 “After May 31st, Messenger won’t be available …
Facebook And Instagram Start Selling Blue Checks With Meta Verified
Meta Verified will give you a blue check badge on both Facebook and Instagram, along with other benefits for $12 …
Meta Brings Back #BuyBlack Friday For A Third Year
Meta is bringing back #BuyBlack Friday for a third consecutive year in North America. Meta emphasized the importance of the Holiday …
Facebook Is Giving You More Controls Over What You See On Your Feed
Facebook is introducing new "show more" and "show less" controls to let you adjust what you want to see on …
Meta Introduces Facebook Reels API, Offering An Option To ‘Share To Reels’
Meta has introduced the Facebook Reels API, a solution allowing developers to build a 'share to reels' option into their …
Facebook Gets Into Delivery With DoorDash Partnership
DoorDash is partnering with Meta to pilot Facebook Marketplace deliveries across multiple cities in the U.S. Drivers will only transport items …
Meta Rolls Out Horizon Worlds In France And Spain
Meta Horizon Worlds, the VR community and game, is now available in France and Spain.
Meta Refreshes Facebook Groups With New Features
Facebook Groups now have an updated invitation system to reduce admin workloads and limit sharing of misinformation.
Meta Offers Digital Security Course For Journalists And Human Rights Defenders
The Meta Journalism Project and the ICFJ have put together a self-paced 90-minute course and webinars to provide online safety …
