Facebook is still trying to find the right product to keep teens from flocking away from its platform. But it won’t be LOL, the teen Meme video feed.
Facebook LOL is no more, even before it got to be. Just a month ago, we reported that Facebook had started testing a new video feed of Memes, dedicated to teenage users. LOL was a great concept, a bid to win over younger users with “a special feed of funny videos and GIF-like clips.” LOL was not meant to be a standalone app but to sit within the main Facebook app. After just one month of testing, Facebook has pulled the plug.
Facebook is not giving hope on stoping teens from leaving its platform nevertheless. The company now has a team of 100 people focused on building features for the younger audience. For now their efforts will be refocused to work on Facebook’s messaging app for kids under 13 (you should be older than 13 to use Facebook under the current terms), Messenger Kids.
As it happens LOL was one of many Facebook attempts are developing teen-focused products. However it seems the company has not been able to “crack the code.” Test users described LOL as “cringey” and “overly awkward.”
But as we all know too well, Facebook will not give up. Convincing teens to say on the platform is a business priority for the company who is well aware of the growing success of platforms like Tik Tok or even YouTube, among the younger audience.