Facebook is testing a new feature it hopes will re-engage the hordes of teens who are leaving its platform. Introducing LOL, a video feed of memes, and only memes.
Facebook has begun testing yet another product to re-engage with hard to please teens on its platform. This time, it is not a new app (for now), but a feed within its main product. Facebook LOL is a new video feed of memes, and only memes.
For now it is a small-scale private beta-test with some 100 high-school students who had to sign a non-disclosure agreement with the consent of their parents. Most of the research involved focus groups and one-on-one testing with Facebook employees.
A spokesperson confirmed the test, without adding any details in the product itself: “We are running a small-scale test and the concept is in the early stages right now.”
LOL is pulling content from top memes pages on Facebook and gathers them into on feed, divided into several thematic categories like For You, Animals, Fails, Pranks, Wait for It, Savage, Classics, Gaming, Celebs, School and Stand Up.
It is not the first time Facebook works on the development of new products dedicated to its teen users. So far the company has not seemed to be able to unlock the right product however, as per the failed attempts that were Poke, Slingshot or Lifestage.
Can LOL do it? Time will tell.
Featured image: zoljo/iStock</div.
You might also like
More from Facebook
Facebook New Product Experimental team has announced a new app built to help aspiring rappers create and share their work.
Facebook and Instagram have introduced cross-app messaging, letting users from one app find and message you on the other.
Facebook is to begin testing a new brand safety options, including new Facebook Ads topic exclusion controls for a small …
Back in December, Facebook's independent Oversight Board took on its first cases. Its decisions on these cases are now published.
Facebook’s daily active users decline for a second quarter in the United States and Canada, caused by user fatigue and …
Facebook has announced a revamped version of its Access Your Information tool, making it easier for users to find and …
Facebook has announced a ban, on its platforms, of ads promoting weapon accessories and protective equipment - at least through …
Following the recent events in Washington DC, Facebook CEO Mark Zuckerberg has announced an indefinite ban on Donald Trump from …