Facebook is making two changes to “Why am I seeing this ad?” to help users better control their ads experience on the platform and get more information about the advertisers who target them.
Over four years ago, Facebook introduced tools like “Why am I seeing this ad?” to provide greater transparency and control, allowing its users to easily understand and adjust how their information influences the ads they see on its platform. Facebook recently made updates to these tools, but users can still be confused about how to use them effectively. So now, Facebook is making two new changes to “address those concerns.”
The first – and perhaps the most important of the two – is to “show people more reasons why they see an ad on Facebook. Previously, “Why am I seeing this ad?” provided one or more of the most relevant reasons for an ad appearing to a user – i.e. demographic information, or that they may have visited a specific website. Now, users will get more detailed targeting, such as interests, or categories that matched them with an ad.
https://www.facebook.com/facebook/videos/1292820370894105/
Furthermore, Facebook is now making it clearer as to where the information came from – i.e. the website they may have visited or the Page you may have liked. Finally, it will be highlighting the controls with which users can to easily adjust their ad experience.
The second change is an update within the Ad Preferences that will show users more about the businesses that upload lists with their information. This could include information like an email address or a phone number.
https://www.facebook.com/facebook/videos/457891411692785/
Ad Preferences will now feature a tab with two sections:
– Advertisers who uploaded a list with information and advertised to it. This section includes advertisers that uploaded a list with a user’s information and used that list to run at least one ad in the past seven days.
– Businesses that uploaded and shared a list with a user’s information. This section aims to help users understand the third parties and businesses who have uploaded and shared lists with their information. In this section, a user will be able to see the business that initially uploaded a list, along with any advertiser who used that list to serve them an ad within the last 90 days.
You can find out more about “Why am I seeing this ad?” here or view and use your controls within Ad Preferences.
You might also like
More from Facebook
Meta Is Killing Its Messenger For Apple Watch App
Meta announced it will remove the Messenger for Apple Watch app on May 31 “After May 31st, Messenger won’t be available …
Facebook And Instagram Start Selling Blue Checks With Meta Verified
Meta Verified will give you a blue check badge on both Facebook and Instagram, along with other benefits for $12 …
Meta Brings Back #BuyBlack Friday For A Third Year
Meta is bringing back #BuyBlack Friday for a third consecutive year in North America. Meta emphasized the importance of the Holiday …
Facebook Is Giving You More Controls Over What You See On Your Feed
Facebook is introducing new "show more" and "show less" controls to let you adjust what you want to see on …
Meta Introduces Facebook Reels API, Offering An Option To ‘Share To Reels’
Meta has introduced the Facebook Reels API, a solution allowing developers to build a 'share to reels' option into their …
Facebook Gets Into Delivery With DoorDash Partnership
DoorDash is partnering with Meta to pilot Facebook Marketplace deliveries across multiple cities in the U.S. Drivers will only transport items …
Meta Rolls Out Horizon Worlds In France And Spain
Meta Horizon Worlds, the VR community and game, is now available in France and Spain.
Meta Refreshes Facebook Groups With New Features
Facebook Groups now have an updated invitation system to reduce admin workloads and limit sharing of misinformation.
Meta Offers Digital Security Course For Journalists And Human Rights Defenders
The Meta Journalism Project and the ICFJ have put together a self-paced 90-minute course and webinars to provide online safety …
