They say that if one looks at your friends, they will know who you are. Well it seems that Facebook has taken this and more to a whole new level.
Researchers at Cambridge University have created statistical models, based on Facebook Likes that are able to predict religion, race, sexual orientation, amongst other personal attributes, with startling accuracy. To provide data for the study, 58,000 U.S. volunteers submitted their “likes,” demographic information and underwent psychometric testing using the myPersonality app created in 2007 by Dr. David Stillwell.
The results show amazing accuracy on describing one’s taste, belief, emotions, character or demographics.
Read through the following infographic by WishPond for some amazing findings:
- Use Graph Search to Grow Your Audience on Facebook
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