They say that if one looks at your friends, they will know who you are. Well it seems that Facebook has taken this and more to a whole new level.
Researchers at Cambridge University have created statistical models, based on Facebook Likes that are able to predict religion, race, sexual orientation, amongst other personal attributes, with startling accuracy. To provide data for the study, 58,000 U.S. volunteers submitted their “likes,” demographic information and underwent psychometric testing using the myPersonality app created in 2007 by Dr. David Stillwell.
The results show amazing accuracy on describing one’s taste, belief, emotions, character or demographics.
Read through the following infographic by WishPond for some amazing findings:
Related Stories:
- Use Graph Search to Grow Your Audience on Facebook
- How to Use Social Media to Find Customers [Infographic]
- 10 Things You Should Never Share on Social Media
More from Experts Talk
How To Customise Your Facebook Dynamic Ads With Templates
In this tutorial, we’ll show you how to customise the appearance of your Facebook Dynamic Ads with the use of …
12 Questions With Liz Lapp
Please welcome this week’s 12 Questions Social Media Expert Spotlight guest, Head of Social Media at Verizon Media (previously Yahoo Inc.), …
How To Allocate Your Social Media Budget Effectively
When it comes to your social media presence, engagement rates under 1% aren't exactly what you were after, right? Welcome …
