Facebook Launches Inspiration Section On Facebook For Business

Facebook has added a new Inspiration section to its Facebook for Business portal to make it a source of inspiration for creatives.

In its effort to make Facebook for Business a source of inspiration for the creative community, Facebook has added a new section to the portal that includes examples of top creative examples of ads and best-performing creatives across its platforms.

If you’re looking for inspiration – especially if you’re a creative involved in making ads materials for campaigns – Facebook is featuring the best-in-class ads selected by its Creative Shop in a new section on its Business portal. The materials within the Inspiration section will allow them to “spark ideas” and help creatives build materials that tell a “brand’s story on Facebook, Instagram, Messenger and Audience Network.”

To help creatives spark ideas and help them build materials that tell a brand’s story on Facebook and other platforms, Facebook has added an Inspiration section to its Business Portal.

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The new “Inspiration” section offers the ability to search for, and find great creative examples, but also features a leaderboard of a month’s top-performing video ads by vertical. It also includes a range of guidelines and other useful resources for creatives.

As a Facebook spokesperson explained, the new section is meant to show Facebook’s commitment “to creativity by providing more education about creativity on [its] platforms and empowering builders and creators to build their ideas on [its] family of apps.”

The new Inspiration section on Facebook for Business features best-of-class ads by vertical and also includes a leaderboard with top-performing video per month.

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