Facebook has added a new Inspiration section to its Facebook for Business portal to make it a source of inspiration for creatives.
In its effort to make Facebook for Business a source of inspiration for the creative community, Facebook has added a new section to the portal that includes examples of top creative examples of ads and best-performing creatives across its platforms.
If you’re looking for inspiration – especially if you’re a creative involved in making ads materials for campaigns – Facebook is featuring the best-in-class ads selected by its Creative Shop in a new section on its Business portal. The materials within the Inspiration section will allow them to “spark ideas” and help creatives build materials that tell a “brand’s story on Facebook, Instagram, Messenger and Audience Network.”
The new “Inspiration” section offers the ability to search for, and find great creative examples, but also features a leaderboard of a month’s top-performing video ads by vertical. It also includes a range of guidelines and other useful resources for creatives.
As a Facebook spokesperson explained, the new section is meant to show Facebook’s commitment “to creativity by providing more education about creativity on [its] platforms and empowering builders and creators to build their ideas on [its] family of apps.”