Facebook is doing its best to get users interested in its Live video features. So much so that it’s also working on Prisma-like live video filters.
The new “artistic filters, draw from the style of famous painters” and are meant to “transform videos into works of art.” The announcement came from Facebook‘s Chief Product Officer, Chris Cox, who spoke at the WSJDLive conference recently. Cox also gave the audience a preview on his phone with a video styled like a Van Gogh painting.
Facebook hasn’t ripped off Snapchat again, as it did with Instagram Stories. It’s gone for Prisma this time. Prisma is a photography app that uses neural networks to restructure images and style them. Prisma doesn’t offer live video, but its filters can be applied to videos after they have been recorded. Facebook wants to apply complex filters to live video. That is a major challenge.
— Geoffrey A. Fowler (@geoffreyfowler) October 25, 2016
Apart from the announcement, there is nothing more official from Facebook, other than Mark Zuckerberg will elaborate soon. We are also unable to gauge what stage the company is with the new feature and whether it will be more than a feature – part of a separate app for example. Just how popular Live gets, will determine whether it warrants an entirely separate app.
At the moment, Facebook Live uses several simple filters and has said that MSQRD’s technology would be used for live effects and filters.
It’s not a surprise that Facebook is giving so much attention to video, and specifically Live video. At the conference, Cox explained that it predicts video to generate around 70% of traffic within the next five years. With WhatsApp recently adding video calls to its feature-roster, and Instagram purporting to add live video, we can see how this is going to start happening soon.
Image credit: PrismaAndroid
You might also like
More from Facebook
Instagram is bringing Reels Ads placements to its Marketing API, available on all current Marketing API versions - without an …
Ahead of the holiday shopping season, Facebook has announced daily Live Shopping experiences and the return of #BuyBlack Friday.
Facebook has announced the date for its 2021 Communities Summit to bring together community builders, announce new features, and more.
Facebook is launching new initiatives for Horizon creators, including a new $10M Creator Fund to support the creator and developer …
Facebook is testing a new option allowing users to share a post with multiple groups at once, contradicting to past …
Facebook Messenger partnered with Dr. Papadopoulos to help users maintain emotional well-being through Messenger’s privacy features.
Facebook’s Transparency Center has detailed a list of 28 types of offensive posts that see their reach reduced in News …
Facebook is welcoming two new additions to the Portal family and launching Portal for Business with new Work Accounts.
Facebook is offering two new ways for eligible small and medium businesses in the US to access capital more easily.