GROW (by Facebook) is a thought leadership print magazine available in the UK, that shines a light on people, companies, and trends challenging the status quo.
Facebook will never stop to surprise us. The company that built an empire online is entering the print industry with the launch of GROW, a quarterly magazine aimed at Business owners. However, it’s only available in the UK.
We came across GROW on Product Hunt. Despite its appearance, Facebook refuses to call it a “magazine.” That said, its format is clearly one of a magazine, including interviews with leading business figures.
“Grow Your business. Grow Your network. Grow Your mind.”
GROW is sent directly to marketing clients and distributed in selected airports and train business lounges across the UK, with the aim of reaching an audience of top business professionals. The magazine has no cover price and does not run advertising.
Facebook’s northern Europe marketing team, which is behind GROW explained:
“We know that business leaders have limited time for long reads at work, so we’ve also created a physical version with journeys in mind.”
Leila Woodington, Facebook’s head of business marketing in northern Europe, explained that GROW by Facebook is a business marketing program that shares thought leadership with the aim of helping its clients grow. Again, it’s interesting to note how Facebook insists on calling it a “marketing program.” Yes, it also includes a web portal, but maybe the Internet giant is too scared to admit it is now also playing in the print industry.
Have you seen GROW in your airport or train station? Or maybe you even received a copy of the magazine yourself?