Facebook Gaming has announced a massive expansion of its music catalog, now available to all Level Up and Partner Creators.
The importance of great music in a live stream is clear. But the complexity when it comes to music rights, varying by territory and partner is a big issue that creators face. To allow gaming creators to concentrate on what they do best, without worrying about music rights, Facebook has now announced a massive expansion of its licensed music for gaming streams.
Last year, Facebook announced the rollout of music on Facebook Gaming. Since then, the platform has been testing with Partner Creators to ensure they were able to select their music from a vast list without incurring the risk of takedowns. Out of the experience, Facebook has been able to gather learning to expand access to music to even more creators.
Starting now, all Partner and Level Up Creators can play background music during their gaming livestreams on Facebook Gaming, including clips made from a live stream, and the VOD versions of livestreams.
The platform has set up deals with hundreds of music labels and publishers, including Universal Music Group, Warner Music Group, Sony Music Entertainment, Kobalt Music Group, BMG, Merlin, and many others, so creators can include popular music in their Facebook Gaming livestreams to get their audiences hyped.
Creators aren’t limited to preselected playlists, as Facebook is giving creators the freedom to play the music they want – when they want it. The vast array of music is available for creators to use on any device or streaming software, from PC to Mac, and OBS.
It is important to note that there are still a small number of restricted tracks that aren’t licensed for use on Facebook Gaming. Whenever a creator runs into a restricted track, Facebook will surface an in-product notification that identifies the artist and title. This notification will allow the creator to adjust his or her playlist to avoid future interruptions.
Furthermore, Facebook has also improved its background music detection system, to better tell the difference between music in the background of a gaming stream, and when music is the focus of a live stream – like a radio show (not allowed).
To celebrate the announced expansion of Facebook Gaming’s music selection, the platform will be hosting a series of celebrity DJ streams paired with select gaming creators, called #PlayLoud.